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Sports Nutrition in Denmark

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    Report

  • 19 Pages
  • October 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 1240586
Sports nutrition has continued to see strong growth in current value terms in 2025 with all categories performing well. A significant number of Danish consumers are enthusiastic about sport and fitness, particularly gym-goers, which drives demand for sports nutrition products. These products are readily available in a variety of channels, including online platforms, retail stores, and even within gyms.

The Sports Nutrition in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • The target audience for sports protein expands fuelling strong growth
  • Glanbia remains on top but competition heats up
  • E-commerce remains key to the success of sports protein
PROSPECTS AND OPPORTUNITIES
  • Strong focus on health and fitness should pay dividends for sports protein
  • More vegan products expected to be seen in the market
  • E-commerce set to play a key role in the future of sports nutrition
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources