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Sports Nutrition in Denmark

  • ID: 1240586
  • Report
  • Region: Denmark
  • 19 pages
  • Euromonitor International
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One of the main macro trends seen across numerous fmcg categories in Denmark towards the end the review period was the greater need for convenience among a consumer base with increasingly hectic lifestyles. This was seen in sports nutrition in 2019 as demand shifted somewhat towards sports protein products that are ready to eat or drink without having to be measured out, mixed and blended to prepare.

The Sports Nutrition in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sports Nutrition in Denmark

List of Contents and Tables

Headlines
Prospects
Rising Demand for Convenience Encourages Consumers Towards Emerging Categories
Further Segmentation As Category Players Seek To Target Specific Consumer Groups
Vegan Sports Protein Products Slated for Strong Growth
Competitive Landscape
Scandza's Bodylab Remains the Leading Brand in Sports Nutrition
Strong Growth in Online Sales Continues, With Internet Retailing Now the Leading Distribution Channel
Nutramino's Troubles With Regulatory Officials A Reminder of Marketing Limitations
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth Continues As Consumer Health Benefits From Prevailing Consumer Trends
Sales Growth Accelerates Again in 2019 Due To Favourable Lifestyle and Demographic Factors
Gsk Consumer Health and Orkla Care Remain the Leading Players
the Shift Towards Online Sales Continues in Non-regulated Categories
Few Changes Expected To Be Seen in A Stable and Settled Industry
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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