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Bath and Shower in Greece

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    Report

  • 24 Pages
  • May 2025
  • Region: Greece
  • Euromonitor International
  • ID: 1240261
Value sales within bath and shower recorded marginal growth in Greece in 2024. However, overall performance was notably affected by new government legislation introduced in early 2024. Under the new regulations, suppliers of specific product categories were mandated to reduce their trade offers to retailers by 30%, with retailers implementing equivalent reductions in retail prices.

The Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Government-led price declines negatively impact retail value growth but support volume sales
  • Elais Unilever Hellas SA leads, while domestic player Papoutsanis PD SA improves its position
  • Supermarkets led sales while retail e-commerce improves its performance
PROSPECTS AND OPPORTUNITIES
  • Premiumisation is expected to drive growth in body wash/shower gel
  • There are limited growth opportunities for both liquid soap and bar soap
  • Hand sanitisers is predicted to stabilities at levels higher than pre-COVID-19
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GREECE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key Trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources