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Bleach in Croatia

  • ID: 1240269
  • Report
  • February 2020
  • Region: Croatia
  • 4 pages
  • Euromonitor International
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Demand for bleach stagnated in 2019 due to a lack of development or novelty emerging over the review period, in addition to limited promotional efforts to further highlight its multi-functional usage. This product continues to be used by various generations out of habit and due to the traditional perception that it is effective in killing bacteria. It is therefore used to generally clean a number of surfaces, including the toilet area or used for its whitening properties for laundry.

The Bleach in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Bleach in Croatia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Undynamic performance with traditional usage of bleach as multi-purpose cleaning and disinfecting product
  • Younger consumers generally moving away from bleach due to environmental concerns
  • Strong perception of chlorine as effective ingredient will continue to attract older generations
  • Competitive Landscape
  • Domestos retains dominance of bleach as established and trusted brand
  • Limited competition from smaller players
  • Low presence of private label as efficiency takes priority over pricing
  • Category Data
  • Table 1 Sales of Bleach: Value 2014-2019
  • Table 2 Sales of Bleach: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 5 Forecast Sales of Bleach: Value 2019-2024
  • Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
  • Executive Summary
  • Overall undynamic demand although niche areas of home care that offer higher specific value continue to gain consumers’ attention
  • Sustainability and concentrated formats continue to emerge as relevant trends
  • Despite strong presence of multinationals in home care, local player Saponia retains overall leadership
  • Modern grocery retailers remains dominant distribution channel, offering greater convenience to most consumers
  • Improved performance for home care over the forecast period with further development of innovative formats supporting stronger value growth
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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