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Health and Wellness in Hungary

  • ID: 1240406
  • Report
  • February 2020
  • Region: Hungary
  • 92 pages
  • Euromonitor International
In 2019, growth was prevalent in all areas of health and wellness food and beverages, driven by several positive factors. Firstly, the global health and wellness trend continued to leave its mark on the country, and a growing number of consumers were interested in food and beverages that provide additional nutritional benefits.

The Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List Of Contents And Tables
  • Executive Summary
  • Growth Is Driven By An Increasing Interest In Health And Wellness, Higher Disposable Incomes And The Hungarian Government's Sugar Tax
  • Premiumisation Is Boosted By The Rise In Disposable Incomes, As A Growing Number Of Consumers Reach For Healthier Food And Drinks, Swayed By Public Media
  • Private Label Increasingly Compete Through New Product Developments; However Global Players Are Fierce Competition
  • Modern Grocery Retail Chains And Private Label Offerings Increase Awareness Of Health And Wellness Packaged Food And Beverages
  • Positive Growth Over The Forecast Will Be The Result Of Product Innovation, Higher Disposable Incomes And The Increasing Interest In Health And Wellness
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Growing Interest In Health Awareness Partnered With Tax Increases Drives Sales Of Reduced Sugar Beverages
  • The Demand For Reduced Sugar Soft Drinks Grows, However When It Comes To Hot Drinks And Foodservice, Reduced Sugar Is Yet To Shake Up The Landscape
  • As Consumers Demand Natural Ingredients, The Use Of Natural Sweeteners Will Become Mainstream Over The Forecast Period
  • Competitive Landscape
  • Coca-Cola Hbc Hungary Retains Its Lead, Giving Full Focus On Its Zero Varieties, While Other Players And Private Label Follow Suit
  • Nestlé Hungária Kft Pledges To Reduce The Sugar Content In Nesquik By Half, And Players Are Set To Follow This Example Over The Forecast Period
  • Discounters Strengthen Their Shares And Channels Continue To Diversify
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Reduced Fat Dairy Continues To Sell, However Hungarian Consumers Preference The Original Tastes Of Traditional Products
  • Reduced Sugar Ice Cream Records The Most Substantial Growth As Consumers Appreciate The Indulgent Treat That Aligns To Their Health And Wellness Concerns
  • Salt Consumption Is High In Hungary, And As Such, Few Players Are Entering The Reduced Salt Landscape
  • Competitive Landscape
  • Wrigley Hungaria Kft Retains Its Lead As Sugar Free Gum Remains The Firm Favourite In Bfy Packaged Food
  • Sole-Mizo Zrt Leads Reduced Fat Packaged Food, As Private Label Players Increase Their Ranges Of Reduced Fat Dairy Products
  • Players Invest In Reduced Sugar Product Developments, To Boost Shares And Take Advantage Of The Growth Seen In This Landscape
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers Have A Growing Appreciation For Ff Beverages That Offer Hydration And Are Based On Natural Ingredients
  • Ff Energy Drinks Retain Their Sales Lead As Interest In Ff Bottled Water Rises
  • Ff Juice And Ff Chocolate-Based Powder Drinks Add Vitamins And Minerals To Boost Consumer Health And Values Sales
  • Competitive Landscape
  • Strong Domestic Player Hell Energy Magyarország Kft Retains Its Lead As The Government Financially Support The Expansions Of Its Production Facilities
  • Coca-Cola Hbc Hungary Ups Its Game In Energy Drinks, Increasing Its Exposure Of Burn And Monster While Relaunching Coca-Cola Energy To The Landscape
  • New Releases From Cocoa-Cola And Szentkirályi-Kékkúti Ásványvíz Kft Which Add New Sizes And Variants To Their Lines
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients In Fortified/Functional 100% Juice: % Value 2014-2019
  • Table 35 Key Functional Ingredients In Fortified/Functional Juice Drinks (Up To 24% Juice): % Value 2014-2019
  • Table 36 Key Functional Ingredients In Fortified/Functional Nectars (25-99% Juice): % Value 2014-2019
  • Table 37 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 38 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 39 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 40 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 41 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Fortified/Functional Bread Offerings Help To Counteract The Growing Perception That Bread Is Unhealthy
  • Ff Butter And Spread Benefit From Having Similar Price Points, Taste And Texture To Regular Butter And Spread
  • Growth In Ff Protein/Energy Bars Is Driven By Growing Disposable Incomes And An Increase In Active Lifestyles
  • Competitive Landscape
  • Danone Kft Maintain Its Lead Of The Landscape, Benefiting From Well-Established Offerings Activia And Actimel
  • Bunge Növényolajipari Zrt Leads Ff Vegetable And Seed Oil, However, Upfield Hungary Kft Is Tough Competition In Ff Butter And Spreads
  • New Releases In Ff Protein/Energy Bars Are Players Compete Within The Growing Landscape Of Added Protein
  • Category Data
  • Table 42 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 43 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 44 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 45 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 46 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 47 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 48 Key Functional Ingredients In Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 49 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 50 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 51 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 52 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2016-2019
  • Table 53 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 54 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 55 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Free From Gluten Sales Are Boosted By Consumers Who Select To Avoid Gluten, With The Perception That Free From Food Will Aid Their Overall Health And Wellness
  • Free From Dairy Ice Cream Records The Strongest Value Growth, Driven By Dietary Requirements, Health Benefits And Environmental Concerns
  • Parents Are Becoming Even More Cautious Of The Ingredients In Baby Food, Boosting Growth For Free From Gluten Baby Food And Free From Lactose Powder Baby Milk
  • Competitive Landscape
  • Free From Gluten Was Dominated By Baby Food Manufactures, With Rivals Univer Product Zrt And Hipp Kft Offering The Top Three Brands
  • Coca-Cola Hbc Hungary Kft's Free From Dairy Milk Adez Records An Increase In Value Share; However Competition From The Top Two Players Is Tough To Compete With
  • Domestic Manufactures Compete Through Free From Lactose Milk, Rather Than Investing In Milk Alternatives
  • Category Data
  • Table 56 Sales Of Free From By Category: Value 2014-2019
  • Table 57 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 58 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 59 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 60 Distribution Of Free From By Format: % Value 2014-2019
  • Table 61 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 62 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Nh Natural Mineral Bottled Water Benefits From The Country's Supply Of Natural Mineral Water, Partnered With Affordable Prices And On-The-Go Trends
  • Freshly-Pressed Products And Smoothie Revolution Shakes Up Mature Juice Category
  • Nh Fruit Herbal Teas Benefit From An Increasing Demand For Natural Remedies, And The Growing Popularity Of Superfruits
  • Competitive Landscape
  • Players Compete Through Innovative Packaging, As Well As Limited Edition, Seasonal Offerings
  • Private Label Players Expand As International Owners Fund Local Production
  • Players Compete By Lowering Price Points; Increasing Volume Sales At The Expense Of Value Sales
  • Category Data
  • Table 63 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 64 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 65 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 66 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 67 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 68 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 69 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Need For Healthy Yet Sweet Snacks, Partnered With A Rise In Purchasing Power, Drives Sales For Naturally Healthy Fruit Snacks
  • Nh High Fibre Sweet Biscuits Benefit From Being A Healthy Start To The Day, With Value Growth Boosted From Promotional Activities And Magazine Features
  • Nh Olive Oil Suffered As Production Shortages Increase Prices And Decrease Value Sales
  • Competitive Landscape
  • Private Label Gains Ground In Nh High Fibre Foods, Putting Focus On Health And Wellness Offering
  • Cerbona Cereal Bars Remain A Firm Favourite, Benefiting From A Wide Selection And Using Limited-Edition Offerings To Remain Competitive
  • Category Data
  • Table 70 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 71 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 72 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 73 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 74 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 75 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 76 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Awareness Is Rising; However The High Price Points Of Organic Beverages Continued To Make Consumers Wary
  • The Growth Of Internet Retailing Allows Consumers To Purchase Organic Goods At Lower Prices
  • Organic Hot Drinks Has The Most Growth, Boosted By The Affordable Price Points Of Instant Organic Coffee
  • Competitive Landscape
  • Discounters Bring Down The Average Unit Price, Making Organic Beverages More Appealing To Consumers
  • Dedicated Displays For Organic Products In Supermarkets And Hypermarkets, Boost Awareness And Value Sales
  • Private Label Offerings Continue To Expand, Boosting Growth For Organic Beverages
  • Category Data
  • Table 77 Sales Of Organic Beverages By Category: Value 2014-2019
  • Table 78 Sales Of Organic Beverages By Category: % Value Growth 2014-2019
  • Table 79 Nbo Company Shares Of Organic Beverages: % Value 2015-2019
  • Table 80 Lbn Brand Shares Of Organic Beverages: % Value 2016-2019
  • Table 81 Distribution Of Organic Beverages By Format: % Value 2014-2019
  • Table 82 Forecast Sales Of Organic Beverages By Category: Value 2019-2024
  • Table 83 Forecast Sales Of Organic Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Growth In Organic Baby Food Is Set To Remain Over The Forecast Period, As A Rise In Household Incomes And Parents Preferences, Boost Value Sales
  • Organic Milk Is On The Rise, Driven By Government Support Of Dairy And Sustainability As A Sales Driver
  • Sweet Spread Players Positioning Themselves As Premium, Increase Their Range Of Organic Offerings
  • Competitive Landscape
  • Hipp Kft Leads Organic Baby Food, As M&P Gourmet Kft Competes With Offerings For A Niche Audience
  • Naszálytej Zrt Retains Its Lead In Organic Dairy, As New Players Are Needed To Add Competition And Shake Up The Landscape
  • Private Label Sees Success In Organic Spreads, However Direct Selling And Farmers Markets Remain A Threat
  • Category Data
  • Table 84 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 85 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 86 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 87 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 88 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 89 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 90 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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