Health and Wellness in Poland

  • ID: 1240407
  • Report
  • Region: Poland
  • 85 pages
  • Euromonitor International
1 of 4
HW products continue to post healthy growth in Poland, with free from, organic and naturally healthy registering the highest increase in value sales in 2017. Demand for such products can be attributed to health-conscious consumers who care not only about taste, but also nutrients and health benefits. As a result, shoppers are looking for minimally processed food with a lower amount of salt, sugar, fat, carbohydrate and artificial additives.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
HEALTH AND WELLNESS IN POLAND

Executive Summary
Demand for Health and Wellness Products Continues To Grow
Improving Offer and Distribution of Organic Products
Large Players Continue To Lead Fragmented Area
Diverse Distribution
Hw Sales To Continue Growing

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Reduced Sugar Beverages Facing Competition From Other Hw Areas
Reduced Caffeine Drinks Remains Niche Area
Concerns Over Artificial Sweeteners in Reduced Sugar Drinks
Competitive Landscape
Coca-Cola Hbc Polska Continues To Lead Sales
Pepsi-cola and Coca-Cola To Further Reduce Sugar Content
Bfy Beverages Driven by Rising Health Concerns

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Gradual Saturation To Cause Sales Slowdown
Rising Obesity To Encourage Consumption of Bfy Products
Replacement of Existing Packaged Food With Bfy Alternatives
Competitive Landscape
Dairy and Chewing Gum Lead Bfy Sales
Aggressive Innovation the Main Driver of Expansion
Expansion of Brands Across Various Channels

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Polish Consumers Looking for Beverages With Extra Functional Elements
Vitamins As A New Source of Energy in Ff Energy Drinks
Ff Plant-based Hot Drinks Posts Strongest Value Growth in 2017
Competitive Landscape
Coca-Cola Hbc Polska and Oshee Polska Register Strongest Value Growth
Unit Prices Remain Stable
Launch of New Ff Beverages

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Mediocre Prospects for Growth
Healthy Growth Expected in Ff Snack Bars and Ff Dairy
Strong Impact of Ageing Population on Ff Products
Competitive Landscape
Dominance of Multinationals
Need for Focus on Informative Marketing
Legislative Issues

Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Lactose Products To Continue Their Expansion
Allergen-free Products To Stimulate Growth in Free From Baby Food
Food Intolerance To Help Sustain Growth
Competitive Landscape
Baby Food Producers Lead
Free From Packaged Food Fragmented
Limited Premiumisation of Free From Products

Category Data
Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Polish Consumers Craving Nh Beverages
Nh Fruit/vegetable Juice Continues To Grow Rapidly
Nh Bottled Water Enjoys Strong Demand
Competitive Landscape
Zywiec Zdroj Continues To Lead Sales
Mws Launches Nh Natural Mineral Water for Vending
Naturally Healthy Rtd Tea: Fuzetea Vs Nestea

Category Data
Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Lifestyles To Sustain Rise of Nh Packaged Food
Unending Popularity of Unprocessed Products
Rising Interest in Superfoods
Competitive Landscape
Artisanal Hegemony
Innovation Drives Growth
Need for Improved Marketing

Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Organic Products Increases
Improving Distribution, But Awareness Remains Limited
Poland Aiming To Increase Number of Local Organic Products
Competitive Landscape
Zywnosc Ekologiczna Bio Food Leads Sales
Retail Channels Promoting Ecological Products
Private Label Operators Enter Organic Category

Category Data
Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Limited Penetration of Organic Packaged Food
Positive Impact of Veganism and Convenience
High Prices and Low Investment Hindering Growth
Competitive Landscape
Discounts and Promotions Attract Customers
Leadership in Hands of Hipp Polska SA
Small Presence of International Players

Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll