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Health and Wellness in Poland

  • ID: 1240407
  • Report
  • Region: Poland
  • 87 pages
  • Euromonitor International
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Health and wellness remains a major trend shaping all types of packaged food and beverages in Poland. Polish consumers are becoming increasingly aware of the benefits to their wellbeing of healthy products, especially those that lead an active lifestyle, as sports continued to be an important aspect of everyday life for many people in 2018.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Poland

List of Contents and Tables
Executive Summary
Health and Wellness Sales Enjoy Ongoing Success
Wide Range of Personalised Diets Stimulate Sales of Hw Products
Increasing Importance of Companies' Roles Within Hw
Diversified Distribution of Hw
Continuous Growth Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Paired With Healthier Beverages Ensures Growth of Bfy
Artificial Sweeteners A Solution for Flavour-orientated Consumers
Improving Performance of Caffeine-free Drinks
Competitive Landscape
Leadership of Coca-Cola Hbc Polska
Sales Concentrated Among A Small Number of Multinational Leaders
Companies Respond Rapidly To Consumers' Demands
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Dissemination of Bfy Packaged Food
Popularity of Physical Activities To Fuel Sales
Pricing Alignment Between Regular and Bfy Packaged Food
Competitive Landscape
Wrigley Maintains Its Lead
Strong Presence of Private Label
Good Performance of Domestic Brands
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Addition of Vitamins To Further Improve Sales
Increasing Concerns About Claims
Strong Performance of Plant-based and Malt-based Hot Drinks
Competitive Landscape
Shaky Primacy of Mws
Ff Beverages Remains Heavily Fragmented
Minor Increases in Unit Prices
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Awareness Stimulates Sales
New Launches To Maintain Consumer Interest
Tough Future for Ff Packaged Food
Competitive Landscape
Strong Presence of International Players
Thriving Private Label
Extensive Focus on Marketing
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Availability of Free From Packaged Food
Continuous Development of Free From Lactose Products
Awareness About Allergies To Steer Sales
Competitive Landscape
Nutricia Polska Retains Its Dominance
Development of Healthy Alternatives
Satisfactory Performance of Private Label
Category Data
Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Variety of Flavours Attract Consumers To Nh Beverages
Superfruits As A Remedy for Wellbeing
Nh Bottled Water As A Main Beverage Choice for Seekers of Naturalness
Competitive Landscape
Heavily Fragmented Category
Extensive Portfolio and Wide Distribution Assure the Dominance of Nh Beverages
Dynamic Expansion of Fuzetea
Category Data
Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Raw Packaged Food on the Increase
Good Prospects for Nh Food
Consumers Increasingly Embrace Superfoods
Competitive Landscape
Strong Presence of Local Companies
Dominance of Artisanal and Private Label
Reliance on Innovation
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Widening Availability Impacts Sales of Organic Beverages
Strong Performance of Organic Fruit/vegetable Juice
Issues Regarding Awareness of Organic Drinks
Competitive Landscape
Dual Leadership
Organic Beverages Category Heads Towards Concentration
Lack of Private Label
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Expansion of Education and Distribution Necessary To Maintain Sales
Certification A Main Tool in Promoting Organic Packaged Food
Lofty Prices Cripple the Category's Performance
Competitive Landscape
Domestic Players Settle in
Lack of Incentive for the Main Players
Leading Position of Small Retailers
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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