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Health and Wellness in Poland

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    Report

  • 60 Pages
  • November 2023
  • Region: Poland
  • Euromonitor International
  • ID: 1240407
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Products offering functional ingredients and immune support see rising sales
  • Coffee helps natural to hold the leading sales within health and wellness hot drinks, although natural tea also has significant sales
  • Superfruit claim boosted by a consumer desire to look good and maintain health within hot drinks
PROSPECTS AND OPPORTUNITIES
  • Innovations in terms of no caffeine coffee and coffee with additives
  • Healthier lifestyles and demand for less processing will lead natural to see significant absolute growth in health and wellness hot drinks
  • Concern about diseases of the circulatory system set to boost interest in cardiovascular health hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Government acts to discourage high sugar consumption
  • Natural leads sales of health and wellness soft drinks, as consumers aim to maintain their health through diet
  • Low fat claim in health and wellness soft drinks benefits from media coverage that raises concern about health problems linked to fat consumption
PROSPECTS AND OPPORTUNITIES
  • Further withdrawal of high sugar soft drinks as scope of regulation set to expand
  • Natural likely to show promise in health and wellness soft drinks during the forecast period as consumers seek out less processed soft drinks
  • Concerns about health, the environment, and animal welfare set to boost lactose free during the forecast period
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers turn to locally produced health and wellness snacks offering flavour variety
  • Gluten free leads health and wellness snacks as consumer awareness of gluten intolerance rises and more references are available
  • Consumers’ desire to boost their metabolism sees rise in sales of superfruit snacks
PROSPECTS AND OPPORTUNITIES
  • Body consciousness and health awareness will support growth for health and wellness snacks
  • Continuing the trend from 2022, gluten free also set to see strong absolute growth in health and wellness snacks over the forecast period
  • Consumer concerns over cardiovascular health and recent legislation set to lead to growth in cardiovascular health and no fat products
CATEGORY DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Activities to promote vegan dairy products and alternatives
  • In 2022, the natural claim leads health and wellness dairy products and alternatives, as such products enjoy greater consumer trust
  • Consumers look for energy boosting claims due to busy lives and challenges recovering from COVID-19
PROSPECTS AND OPPORTUNITIES
  • Popularity of lactose-free and vegan products to stimulate sales
  • Natural also set to see the strongest absolute growth in health and wellness dairy products and alternatives over the forecast period
  • Concerns about health, animal welfare and the environment mean vegetarian will be a claim to watch
CATEGORY DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Adding value through vegan and clean label
  • Concern about overprocessing of food helps natural to lead sales of health and wellness cooking ingredients and meals
  • Good source of antioxidants records growth as consumers look for functional products, while low fat also sees rising value sales in 2022
PROSPECTS AND OPPORTUNITIES
  • Innovations in the vegetarian and vegan space set to stimulate sales
  • Natural to see the most promising absolute growth in health and wellness cooking ingredients and meals as consumers avoid overprocessed foods
  • No allergens expected to record value growth as consumers look after themselves and the planet
CATEGORY DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vegetarian and no sugar products highlight added features to attract consumers
  • Increased health concerns, boosted by the pandemic, leads high fibre to see the highest sales in health and wellness staple foods
  • As vegetarian and vegan diets become more popular, plant-based records the most dynamic performance within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • Need for innovation, especially in light of recent legislation, but also a need to remain price-competitive
  • Vegan set to see strong absolute growth in health and wellness staple foods as more consumers turn to a diet free from animal products
  • With consumers looking to improve their digestion and metabolism, probiotic will be one to watch within health and wellness staple foods
CATEGORY DATA
  • Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027