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Herbal/Traditional Products in Guatemala

  • ID: 1240413
  • Report
  • October 2019
  • Region: Guatemala
  • 18 pages
  • Euromonitor International
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Herbal/traditional products are popular in Guatemala, with natural ingredients being a main driver of sales. Consumers trust in the benefits that natural ingredients provide, whilst a lack of prescription makes them feel confident that they are safe. In order to compete with herbal/traditional products and give consumers what they are looking for, many OTC offerings have added natural ingredients.

The author's Herbal/Traditional Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Herbal/traditional Products in Guatemala

List of Contents and Tables
Headlines
Prospects
Consumers Trust Natural Ingredients However Innovation Is Low
Home-made Remedies Are the Main Competitor of Herbal/traditional Products
Herbal/traditional Products Accounts for the Largest Share in Sleep Aids
Competitive Landscape
Herbalife Guatemala Remains the Leading Player in 2019
Pasinerva Has A Strong Domestic Presence for Herbal/traditional Products
the Purchasing Decision Is Led by Recommendations, Price and Ingredients
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Executive Summary
Consumer Health A Hard Landscape for Competitors in Guatemala
Industry Growth Is Driven by Social Pharmacies and Health and Wellbeing Trend
Global Brands and Generics Lead the Majority of Consumer Health
Distribution Is Led by Chemists/pharmacies Whose Untrained Staff Posing Challenges for Brand Positioning
Health and Wellness Trend Is Set To Drive Growth Over the Forecast
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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