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Oral Care in Macedonia

  • ID: 1240504
  • Report
  • Region: Macedonia
  • 20 pages
  • Euromonitor International
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Oral care witnessed slower than expected current value growth in 2018 compared with last year’s forecasts. This was largely due to the underperformance of the biggest oral care categories, primarily toothpaste and (manual) toothbrushes. Part of the reason was the continued advancement and penetration of products in the secondary oral hygiene market, which tended to steal share from the traditional and most significant oral care categories of toothpaste and manual toothbrushes.

The author's Oral Care in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Oral Care in Macedonia

List of Contents and Tables
Headlines
Prospects
Slower Growth for Oral Care, As Toothpaste and Toothbrushes Underperform
the Secondary Oral Hygiene Market Grows Amidst Increased Consumer Awareness
More Oral Care Products With Narrow Specialisation Are Available
Competitive Landscape
Colgate-Palmolive Co Leads Oral Care
GlaxoSmithKline Ranks Second
Unilever Group Ranks Third, Although Its Signal Brand Is Second
Category Data
Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Sees Stable Growth Despite Serious Challenges
Innovation and Frequent New Launches Positively Impact Beauty and Personal Care
International Companies Dominate Beauty and Personal Care
Modern Grocery Retailers Increases Its Share of Distribution
Slower Growth Over the Forecast Period, Due To Saturation and Economic Woes
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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