Oral Care in Denmark

Oral care maintained positive growth in Denmark in 2024, although value growth was slightly lower than in 2023 when gains were partly driven by inflation. Toothpaste remained the largest subcategory in volume terms, with continued though marginal gains in 2024, reflecting its maturity. Danish consumers tend to be loyal to major toothpaste brands, trusting them to deliver quality, and there has been no significant movement towards private label products or lower-priced alternatives.

The Oral Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.