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Polishes in Croatia

  • ID: 1240528
  • Report
  • February 2020
  • Region: Croatia
  • 4 pages
  • Euromonitor International
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Polishes experienced somewhat of a mild recovery in 2019 following 2018’s steep, a trend that was noticeable across most of the category expect for the most expensive product type, shoe polish, which recorded decline after posting positive retail volume growth the previous year.

The Polishes in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Polishes in Croatia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Marginal recovery for polishes but changing consumer trends do not offer positive environment for stronger growth
  • Stagnation predicted for furniture polish due to shifting preferences for furniture materials
  • Retro interest in wooden flooring could rejuvenate floor polish sales
  • Competitive Landscape
  • Multinationals dominate polishes, although private label holds stable position with affordable options
  • Domestic players unable to compete, lacking large budgets for advertising
  • Polarising price positioning within polishes
  • Category Data
  • Table 1 Sales of Polishes by Category: Value 2014-2019
  • Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
  • Executive Summary
  • Overall undynamic demand although niche areas of home care that offer higher specific value continue to gain consumers’ attention
  • Sustainability and concentrated formats continue to emerge as relevant trends
  • Despite strong presence of multinationals in home care, local player Saponia retains overall leadership
  • Modern grocery retailers remains dominant distribution channel, offering greater convenience to most consumers
  • Improved performance for home care over the forecast period with further development of innovative formats supporting stronger value growth
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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