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Sports Nutrition in Malaysia

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    Report

  • 24 Pages
  • October 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 1240590
Value sales of sports nutrition are rising strongly in 2025, recording double-digit growth as more Malaysians pursue active and healthy lifestyles. Beyond sports performance, many consumers are also using these products for slimming and meal replacement purposes. Convenience is becoming a key driver, with on-the-go packaging formats making products easier to integrate into busy daily routines.

The Sports Nutrition in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong demand supports double-digit growth for sports nutrition in Malaysia
  • Herbalife retains lead while LAC Global rises fastest
  • Health and personal care stores as leading channel while pharmacies gains share
PROSPECTS AND OPPORTUNITIES
  • Segmentation and lifestyle positioning will drive growth
  • Plant-based protein and on-the-go formats set to expand further
  • Supplement players entering sports nutrition, while distribution shifts further online
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
  • Consumer health in 2025: the big picture
  • 2025 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources