Sports Nutrition in China - Research and Markets

Sports nutrition was already enjoying impressive growth over the review period prior to the emergence of the pandemic due to rising health trends in China. While the pandemic has slowed growth momentum since 2020 onwards, as home-bound consumers have had limited access to gyms, fitness classes and outdoor exercise in line with the reintroduction of restrictions each time there has been a new surge in virus cases, overall sales remain buoyant, including in 2022.

The Sports Nutrition in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sports Nutrition market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN CHINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Increasing health awareness continues to drive growth of sports nutrition
Sports protein powder remains most popular format but sports non-protein products continues to gain momentum
E-commerce remains dominant distribution channel for sports nutrition

PROSPECTS AND OPPORTUNITIES

Expanding the consumer base of lifestyle users
Convenience formats will continue to attract attraction
Competition likely to further intensify in dynamic landscape

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2017-2022
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN CHINA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX