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Sports Nutrition in China

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    Report

  • 21 Pages
  • September 2023
  • Region: China
  • Euromonitor International
  • ID: 1573033
As individuals are adapting to the new normal as restrictions have been lifted, and are seeking to regain a sense of normalcy, the return to outdoor activities and sports engagements has become a prevailing trend in 2023. This shift holds promising opportunities not only for the health industry, but also for the recovery and current value growth of sports nutrition in China in 2023, after a year of decline in 2022.

The analyst's Sports Nutrition in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Sports Non-Protein Products, Sports Protein Products.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPORTS NUTRITION IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Return of outdoor activities and sports engagements drive full recovery for sports nutrition
  • Convenient formats attract younger consumers
  • Lifting of COVID-19 restrictions brings back the buzz for protein/energy bars
PROSPECTS AND OPPORTUNITIES
  • Health awareness and the wellbeing mindset expected to continue to bring opportunities
  • Interest-based e-commerce has become a new battlefield
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources