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Surface Care in Croatia

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    Report

  • 17 Pages
  • February 2024
  • Region: Croatia
  • Euromonitor International
  • ID: 1240601
Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services.

The Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Multi-purpose products offer convenience and efficiency
  • Falling demand for window/glass cleaners as consumers switch to wipes
  • Multinational players retain their strong presence due to strong visibility and wide distribution
PROSPECTS AND OPPORTUNITIES
  • Convenience and cost will continue to influence demand
  • Resurgence of eco-friendly trend
  • Moderate value growth as consumers trade down
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 7 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 9 Households 2018-2023
MARKET DATA
  • Table 10 Sales of Home Care by Category: Value 2018-2023
  • Table 11 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format: % Value 2018-2023
  • Table 16 Distribution of Home Care by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources