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Surface Care in Croatia

  • ID: 1240601
  • Report
  • February 2020
  • Region: Croatia
  • 4 pages
  • Euromonitor International
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Surface care experienced strengthening demand in 2019 in Croatia, with solid growth recorded by many of the major categories. Although Croatians continued to purchase specialised products that tackle specific areas of the home, leading to positive performances for kitchen cleaners, bathroom cleaners, scouring agents and window/glass cleaners, multi-purpose cleaners remained the most popular with the highest retail volume share.

The Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Croatia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Solid demand for surface care with multi-purpose cleaners remaining most popular type due to convenience and versatility
  • Home care wipes and floor cleaning systems to remain niche area of surface care
  • Gradual emergence of ecological brands in surface care
  • Competitive Landscape
  • Multinational players retain strong presence within surface care
  • Strong brand loyalty evident in surface care
  • Saponia continues to expand Eco Active Nature range
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Overall undynamic demand although niche areas of home care that offer higher specific value continue to gain consumers’ attention
  • Sustainability and concentrated formats continue to emerge as relevant trends
  • Despite strong presence of multinationals in home care, local player Saponia retains overall leadership
  • Modern grocery retailers remains dominant distribution channel, offering greater convenience to most consumers
  • Improved performance for home care over the forecast period with further development of innovative formats supporting stronger value growth
  • Market Indicators
  • Table 9 Households 2014-2019
  • Market Data
  • Table 10 Sales of Home Care by Category: Value 2014-2019
  • Table 11 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 13 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 15 Distribution of Home Care by Format: % Value 2014-2019
  • Table 16 Distribution of Home Care by Format and Category: % Value 2019
  • Table 17 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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