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Bath and Shower in Hong Kong, China

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    Report

  • 22 Pages
  • June 2023
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1268834
Bath and shower is undergoing a significant shift in Hong Kong towards "head-to-toe skinification" as consumers increasingly demand innovative and high-quality products that offer skin care-inspired ingredients. This trend is driving growth in the category, with the likes of Olay featuring ingredients such as niacinamide and retinol to provide nourishment and anti-ageing benefits to the skin.

The analyst's Bath and Shower in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BATH AND SHOWER IN HONG KONG, CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Skin care-inspired ingredients drive growth in bath and shower
  • Demand for hand sanitisers shifts to smaller sizes and scented options as pandemic eases
  • Premiumisation in bath and shower driven by aromatherapy offerings
  • PROSPECTS AND OPPORTUNITIES
  • Foaming format of liquid soap is on the rise
  • Natural and clean bath and shower products expected to attract consumers’ attention
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources