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Bath and Shower in Latvia

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    Report

  • 19 Pages
  • May 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 1268838
Bath and shower registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Consumers stuck to essential offerings like liquid soaps, shower gels and bath foams. Promotions were frequent, especially for family-size formats or multipacks, and grocery retailers regularly included these items in weekly promotional leaflets to drive volume.

The Bath and Shower in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Muted performance, with volume sales falling
  • Colgate-Palmolive consolidates lead
  • Discounters gain most value share
PROSPECTS AND OPPORTUNITIES
  • Muted outlook over forecast period
  • Sustainability, as well as kindness to skin, key priorities for consumers
  • Further innovation to keep consumers engaged
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources