Bath and Shower in the United Kingdom

In 2024, bath and shower products saw a modest increase in value sales in current terms in the UK, with growth constrained by maturity across most categories. Body wash/shower gel remained the largest category. While it saw sales rise in current value terms, the category experienced stagnation at constant 2024 prices and in volume terms during the year as it suffered from maturity and budget-conscious consumers’ efforts to cut back on their household expenditure.

The Bath and Shower in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.