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Sleep Aids in Australia

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    Report

  • 28 Pages
  • September 2025
  • Region: Australia
  • Euromonitor International
  • ID: 1268880
Sales of sleep aids have increased in current value terms in 2025, despite year-on-year value growth rates slowing from their historical peak in 2023. The lingering effects of the COVID-19 pandemic continue to shape health trends in Australia, especially among 18-30-year-olds, who increasingly seek support for anxiety, poor sleep and disrupted routines.

The Sleep Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stress, anxiety and sleeping problems a growing concern for Australians
  • Sleep aids faces competition from vitamins and dietary supplements
  • New product development addresses specific needs such as recovery from jet lag
PROSPECTS AND OPPORTUNITIES
  • Demand set to benefit from growing focus on the importance of a good night’s sleep
  • Focus shifting to novel ingredients and innovative formulations
  • Women’s health and wellbeing under the spotlight
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2020-2025
  • Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • 2025 Key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources