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Sleep Aids in Australia

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    Report

  • 22 Pages
  • September 2023
  • Region: Australia
  • Euromonitor International
  • ID: 1268880
Australian consumers have become increasingly aware of the need for high-quality sleep to improve their overall health. With sleep experts recommending over seven hours of sleep for adults for the best result, consumers are searching for ways to not only get those hours of sleep, but also to ensure the sleep is of a high quality. With the stress of work and the increased cost of living, being able to get much-needed sleep has proved to be challenging for many Australians.

The Sleep Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers recognise the importance of quality sleep, increasing demand for sleep aids
  • Sleep aids competes with multiple other categories aiming to improve sleep quality
  • Dozile is the clear leader in a relatively small category
PROSPECTS AND OPPORTUNITIES
  • Poor sleep quality amongst young Australians will maintain rising demand for sleep aids
  • Convenience and ease of access may favour competing products over sleep aids
  • Stress and anxiety levels expected to rise amongst the Australian population
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2018-2023
  • Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources