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NRT Smoking Cessation Aids in Australia

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    Report

  • 28 Pages
  • September 2025
  • Region: Australia
  • Euromonitor International
  • ID: 342827
Sales of NRT smoking cessation aids have seen moderate growth in current value terms in 2025, reflecting a sustained decline in smoking rates nationwide. The latest data from the Australian Institute of Health and Welfare’s National Drug Strategy Household Survey shows that daily smoking among Australians aged 14 and over had dropped to just 8% in 2023, a dramatic fall from 24% in 1991.

The NRT Smoking Cessation Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the NRT Smoking Cessation Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand remains strong as Australia pushes towards a smoke-free future
  • Competition sees a shake up as Haleon divests its global NRT portfolio
  • Pharmacies benefit from a major overhaul of Australia’s vaping laws
PROSPECTS AND OPPORTUNITIES
  • Ease of access to NRT smoking cessation aids likely to ensure steady demand
  • Digital developments helping smokers on the path to quitting
  • New vaping laws could benefit sales of NRT smoking cessation aids
CATEGORY INDICATORS
  • Table 1 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • 2025 Key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources