+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Appliances in South Korea

  • PDF Icon

    Report

  • 98 Pages
  • February 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 1268910
The consumer appliances market in South Korea faced negative growth in 2025, with a retail volume decrease to 50 million units, representing a -3% growth rate, primarily due to economic challenges and declining consumer spending. Despite this, the market remains attractive due to its potential for growth driven by trends such as premiumisation, multifunctionality, and the increasing demand for smart and energy-efficient appliances.

This Consumer Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • AI technology transforms appliances into proactive home management assistants
  • CHART 2 Analyst Insight
  • Samsung boosts sales with multi-functional appliances
  • CHART 3 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
  • Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
  • AI at the centre of smart home ecosystem
  • Appliance-as-a-service creates new revenue streams
  • Urban living drives demand for customisable high-end appliances
  • CHART 4 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance through innovation
  • Robot vacuum surge fuels competition beyond South Korea’s leaders
  • Navien magic enters market with ambitious expansion plan
CHANNELS
  • Influencers drive e-commerce growth in small appliances
  • Appliances and electronics specialists maintain strong offline presence
  • Social commerce emerges as a powerful e-commerce driver
PRODUCTS
  • AI Technology from LG Electronics reduces houshold burdens and enhances convenience
  • CHART 5 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
  • Premium robot vacuums integrate seamlessly into home interiors
  • CHART 6 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
ECONOMIC CONTEXT
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in South Korea 2025
CONSUMER CONTEXT
  • CHART 9 Key Insights on Consumers in South Korea 2025
  • CHART 10 Consumer Landscape in South Korea 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
AIR CONDITIONERS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Extreme heat fuels demand for efficient cooling solutions
  • CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
  • Record-breaking heatwaves drive sales growth
  • Split air conditioners dominate sales with premium features
  • CHART 12 LG Electronics Launches Whisen AI System Air Conditioner with Radar Sensor and Enha
  • Portable room air conditioners sees dynamic growth
  • CHART 13 Kiturami Launches 2025 Window-Type Air Conditioner KAA-25G, Targeting Single-Person Households
WHAT’S NEXT?
  • Rising demand for energy-efficient and AI-enabled models will drive growth
  • Servitisation models to expand with financial advantages
COMPETITIVE LANDSCAPE
  • Samsung and LG together hold over half the market share
  • Emerging companies and future opportunities
  • CHART 14 Analyst Insight
CHANNELS
  • Appliances and electronics specialists lead air conditioner sales
  • Online platforms drive growth with convenience and choice
PRODUCTS
  • Subscription services reduce cost and provide maintenance benefits
COUNTRY REPORTSDISHWASHERS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rental models offer flexibility amid economic uncertainty
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Slowdown in sales growth driven by economic uncertainty
  • Government rebate activates energy-efficient dishwashers
  • CHART 16 Government Rebate Program Drives Energy-Efficient Appliances Sales Growth
  • Sustainability and energy efficiency shape consumer preferences
WHAT’S NEXT?
  • Smart features and sustainability drive future growth
  • Built-in dishwashers to remain dominant, while mini dishwashers gain traction
  • CHART 17 AtHome Introduces New Dishwasher in Premium Mini Home Appliance Brand Minix
  • Turning scepticism into trust in a growing market
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain lead positions amid market shifts
  • Strategic acquisitions and emerging trends
  • CHART 18 Analyst Insight
CHANNELS
  • Builder merchants remain the largest channel despite e-commerce growth
  • Retail e-commerce sees increase in share in 2025
PRODUCTS
  • Voice controls and AI automation transform dishwasher efficiency
  • CHART 19 Samsung Electronics has Launched an AI-Powered Dishwasher
COUNTRY REPORTSFOOD PREPARATION APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trends and multifunctional devices sustain value growth despite volume declines
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Tefal drives growth with health-conscious appliance launches
  • SharkNinja's entry sparks dynamic growth in blenders
  • Convenient solutions for South Korea’s food preparation
  • CHART 21 Maier Introduces All-In-One Wireless Tumblender as Portable Blender Market Expands
WHAT’S NEXT?
  • Health and wellness trend expected to remain strong
  • Multi-functionality will continue to attract young and urban consumers
  • Activating other sub-categories in food preparation appliances
COMPETITIVE LANDSCAPE
  • Traditional players possess brand presence
  • CHART 22 Tefal Targets Health-Conscious Consumers with High-Speed Blender Launch
  • Market shifts and opportunities with mergers and launches
  • CHART 23 SharkNinja Strengthens its Presence in South Korea with Portable Blenders
CHANNELS
  • E-commerce drives sales with competitive pricing and convenience
  • Offline retailers adapt to changing consumer preferences
COUNTRY REPORTSHEAT PUMPS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Environmental concerns and government sustainability goals fuel heat pump adoption
  • CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
  • Daesung Heat Enersys drives eco-friendly climate control with new heat pumps
  • CHART 25 Daesung Heat Enersys Unveils High-Efficiency Heat Pumps for Homes and Global Markets
  • Slim fit innovation makes apartments energy smart
  • Regulatory challenges hinder widespread adoption
WHAT’S NEXT?
  • Government initiatives set to drive heat pump growth in South Korea
  • Air source heat pumps lead growth with ease of installation
  • Innovation and convenience shape the future of heat pumps
  • CHART 26 Analyst Insight
COMPETITIVE LANDSCAPE
  • Daesung Heat Enersys leads with innovative, eco-friendly solutions
CHANNELS
  • Direct-to-consumer sales drive heat pump adoption
  • Retail e-commerce plays a limited role in heat pump sales
PRODUCTS
  • Samsung launches compact all-in-one heat pump for apartments
  • CHART 27 Samsung Unveils All-in-One EHS ClimateHub Mono
COUNTRY REPORTSHOME LAUNDRY APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI integration and premiumisation drive future market growth
  • CHART 28 Key Trends 2025
INDUSTRY PERFORMANCE
  • Samsung drives premiumisation with AI-powered laundry solutions
  • Samsung turns eco incentives into market momentum
  • CHART 29 Samsung Capitalises on Government Rebates with Additional 10% Discount
  • Space-saving laundry solutions with smart convenience
  • CHART 30 Samsung's 2025 Bespoke AI Laundry Set Blends Large Capacity with Modular Space-Saving
WHAT’S NEXT?
  • From smart product to smart home ecosystem
  • Increasing number of single-person households and smaller urban homes
  • Subscription-based services to influence consumer behaviour
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain lead positions through AI innovation
  • Price-sensitive consumers fuel growth of emerging players
  • CHART 31 Roborick Zeo One Cleans and Dries Laundry with Innovative Technology
CHANNELS
  • Appliances and electronics speciality stores lead sales
  • Retail e-commerce drives growth for new brands
  • CHART 32 Analyst Insight
COUNTRY REPORTSLARGE COOKING APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI Technology and multifunctionality fuel premiumisation shift
  • CHART 33 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premium products drive value growth amidst economic slowdown
  • From large-ticket purchases to monthly care for kitchen comfort
  • Smart and AI-powered appliances shape market trends
WHAT’S NEXT?
  • AI-driven appliances to revolutionise cooking habits
  • Built-in and multi-functional designs gain traction
  • CHART 34 Analyst Insight
  • Service-based models to redefine market dynamics
COMPETITIVE LANDSCAPE
  • AI and premium design keep South Korea’s top brands ahead
  • CHART 35 Samsung Electronics Unveils New Hood-Integrated Induction Cooktop
  • Kyungdong Navien's strategic acquisition
  • CHART 36 Samsung Will Launch an Induction with Built-In Screen for Smart Home Control
CHANNELS
  • Builder merchants drive sales with pre-installed appliances
  • E-commerce and home product specialists gain traction
PRODUCTS
  • Navien subscription service reduces cost and builds consumer loyalty
  • CHART 37 Kyungdong Navien Launches Kitchen Appliance Subscription Service
COUNTRY REPORTSMICROWAVES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incomes support demand for premium multi-functional microwaves
  • CHART 38 Key Trends 2025
INDUSTRY PERFORMANCE
  • Brands attract South Korean consumers through localised features and functions
  • Multi-functional appliances drive value growth in compact kitchens
  • CHART 39 Jenniferoom Launches 4-In-1 Mini Steam Oven Toaster for Compact Living
  • Compact models win singles while Cuchen bets on big families
  • CHART 40 Cuchen Launches Large-Capacity Microwave Ovens of 23L and 25L
WHAT’S NEXT?
  • Consumers to drive demand for premium multifunctional microwaves
  • Segmented strategies will define the future of kitchen appliances
  • CHART 41 Analyst Insight
  • AI and connectivity are setting the new standard for microwaves
COMPETITIVE LANDSCAPE
  • Cuckoo and Samsung maintain leads through innovation and localisation
  • Emerging low-cost brands gain traction through value-for-money strategy
CHANNELS
  • E-commerce dominates sales with convenience and competitive pricing
  • Physical stores stay relevant for premium appliance buyers
PRODUCTS
  • Cuisinart introduces multi-functional steam air fryer for premium market
  • CHART 42 Cuisinart Launches Steam Air Fryer Oven Tailored to South Korean Market
COUNTRY REPORTSPERSONAL CARE APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Younger consumers fuel premium personal care device adoption
  • CHART 43 Key Trends 2025
INDUSTRY PERFORMANCE
  • Beauty devices drive South Korea’s personal care boom
  • Compact innovation powers the rise of on-the-go styling
  • Health and wellness trend brings beauty tech to younger consumers
  • CHART 44 Analyst Insight
WHAT’S NEXT?
  • AI- and data-driven beauty solutions gain consumer trust
  • CHART 45 Panasonic Launches Two AI-Powered Electric Shavers, a 6-blade and a 5-blade Model
  • Hyper-personalisation and customisation
  • Salon-level results drive surge in at-home beauty devices
COMPETITIVE LANDSCAPE
  • First-mover advantage secures APR’s lead in high-growth niche
  • LG household a health care expands portfolio through acquisition
CHANNELS
  • E-commerce dominates personal care appliance sales by offering convenience
  • Influencer group buying emerges as key distribution channel
PRODUCTS
  • CHART 46 JMW Launches Frigo, its First Free-Voltage, Foldable BLDC Hair Dryer
  • LG launches affordable beauty device for younger consumers
  • CHART 47 LG Household & Health Care Announced the Full-Scale Launch of its Beauty Device
COUNTRY REPORTSREFRIGERATION APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Single-person households pushes demand for compact smart products
  • CHART 48 Key Trends 2025
INDUSTRY PERFORMANCE
  • Samsung drives premiumisation with AI-powered refrigerators
  • CHART 49 Samsung Launches Refrigerator that Combines Freshness and Convenience with AI
  • Appliance-as-a-service trend redefines ownership
  • CHART 50 LG Launches STEM Ice-Purifying Refrigerator with Enhanced Care Service
  • Compact design meets versatility
WHAT’S NEXT?
  • Samsung and LG to drive premiumisation with AI-powered models
  • Refrigerator as a smart home hub
  • Service-based business models emerge as key differentiator
  • CHART 51 Analyst Insight
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance in refrigeration appliances
  • Price-driven rivals fail to close the gap with top brands
CHANNELS
  • Appliances and electronics specialists dominate sales
  • E-commerce gains traction with competitive pricing
PRODUCTS
  • Pulmuone launches multi-functional refrigerator with fermentation control technology
  • CHART 52 Pulmuone Launches 148L Kimchi Refrigerator with Multi-Purpose Storage
COUNTRY REPORTSSMALL COOKING APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation in sustainability and brand loyalty supports demand despite value declines
  • CHART 53 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premiumisation driven by smart features
  • CHART 54 Nestlé Korea Launched Nescafé Dolce Gusto Neo, Featuring Smartbrew Technology
  • Premium products drive sales in a challenging arena
  • Stable income and urbanisation support market stability
WHAT’S NEXT?
  • Seamless connected experiences set the new standard
  • Segmented marketing paves way for greater share
  • Sustainability and rental models to shape future
  • CHART 55 Analyst Insight
COMPETITIVE LANDSCAPE
  • Cuckoo Electronics and Lihom-Cuchen lead with innovative products
  • Philips and Nespresso cement leadership through brand trust
CHANNELS
  • Online channels drive sales as consumers seek convenience
  • Premium and customisable products thrive online
PRODUCTS
  • Cuckoo’s portable rice cooker targets single-person households
  • CHART 56 Cuckoo Electronics Launches Two-Person Electric Rice Cooker
  • LG launches customisable coffee machine for flavour blending
  • CHART 57 LG Launches DUOBO Coffee Machine that can Extract from Two Different Capsules
COUNTRY REPORTSVACUUM CLEANERS IN SOUTH KOREAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robotic vacuum cleaners capture premium market segment
  • CHART 58 Key Trends 2025
INDUSTRY PERFORMANCE
  • LG drives premiumisation with AI-powered vacuum cleaners
  • Smart features prevail in South Korea’s vacuum cleaners
  • CHART 59 LG Launches A9 AI Cordless Vacuum Cleaner, Using AI to Adjust Suction Power
  • Robotic vacuum cleaners lead growth with AI innovations
WHAT’S NEXT?
  • Premiumisation and technology set to drive future growth
  • Targeted designs will drive segmentation
COMPETITIVE LANDSCAPE
  • LG Electronics and Samsung Electronics maintain leading positions in standard vacuums
  • Chinese brands challenge domestic giants with innovative robotic vacuum cleaners
CHANNELS
  • Appliances and electronics specialists leads distribution
  • E-commerce growth slowed by consumer preferences
PRODUCTS
  • LG premium robotic vacuum merges interior design with cleaning functionality
  • CHART 60 LG Electronics to Launch Built-in and Dual-Steam Robot Vacuum Cleaner
  • Robotic arm technology removes pre-cleaning burden from users
  • CHART 61 Roborock Launches Robot Vacuum with a Robotic Arm
COUNTRY REPORTS