Consumer Appliances in Thailand - Product Image

Consumer Appliances in Thailand

  • ID: 1268911
  • Report
  • Region: Thailand
  • 105 pages
  • Euromonitor International
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Consumer appliances recorded both volume and value growth in 2017 thanks to strong domestic consumption. Real GDP growth remained similar to the previous year; unemployment remained low but inflation was up slightly compared with 2016. Domestic consumption remained on a positive track together with increasing numbers of new condominiums, particularly in Bangkok and metropolitan areas which boosted demand for consumer appliances.

The Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN THAILAND

List of Contents and Tables
  • Executive Summary
  • Domestic Economic Growth Supports Strong Demand for Consumer Appliances
  • Retail Price Rises in 2017 But Volume Growth Stays Similar To 2016
  • No Change in Position Among Top Five Players
  • Store-based Retailing Retains Popularity But Internet Can Facilitate Sales
  • Strong Volume Growth Expected for Consumer Appliances Over the Forecast Period
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Dishwashers Remains A Niche in Thailand
  • Awareness Is More Important for Enhanced Sales
  • Distribution Channels of Dishwashers Limited Largely To Key Cities
  • Competitive Landscape
  • Imported Brands Lead Sales
  • Players Maintain Focus on Freestanding Rather Than Built-in Dishwashers
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Innovative Technology and Design Is Critical To Drive Sales Within Urban Households
  • New Properties and Replacements Boost Sales
  • Freestanding and Traditional Home Laundry Appliances Remain the Most Popular
  • Competitive Landscape
  • International Players Continue To Dominate
  • Technological Innovation Is Key To Success
  • Increasing Smartphone Usage Steers Marketing Strategy Towards Mobiles
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rapid Property Development Is the Main Driver of Volume Sales in Thailand
  • Induction Hobs Gain Popularity
  • Competitive Landscape
  • Electrolux Leads Large Cooking Appliances Over Review Period in Thailand
  • Smeg SpA Targets Premium Band
  • Western European Manufacturers Lead Sales Within the Category
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
  • Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand for Convenience Food Is An Important Sales Driver
  • Some Clouds on the Horizon for Microwaves
  • Health Awareness Plays A Role in Demand for Multifunctional Microwaves
  • Competitive Landscape
  • Korean Players Still Dominate But With Declining Volume Share
  • Manufacturers Focus More on Online Marketing Strategies
  • Category Data
  • Table 86 Sales of Microwaves by Category: Volume 2012-2017
  • Table 87 Sales of Microwaves by Category: Value 2012-2017
  • Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Design, Usage and Energy-saving Innovation
  • Single and Double Doors Remain the Popular Choice
  • Price Is Not A Key Decision-making Factor, But Technology and Function Are
  • Competitive Landscape
  • Chinese and Japanese Players' Brands Dominate
  • Domestic Players Struggle To Compete
  • Brand Players Compete Aggressively To Launch New Products
  • Category Data
  • Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 103 Sales of Freezers by Format: % Volume 2012-2017
  • Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cooling Fans Are Common in All Households
  • Middle- and Upper-income Consumers Are the Main Users of Air Conditioners
  • Consumers Consider Air Treatment Products As Seasonal Appliances
  • Competitive Landscape
  • Hatari Electric Remains the Leading Player Thanks To Cooling Fans
  • Thailand Is Still A Key Destination for Manufacturing Air Conditioners
  • Production Capacity Is Set To Grow
  • Category Data
  • Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increased Health Concerns Among Consumers Drive Growth of Home-made Fruit Drinks
  • Higher Unit Prices and Complicated Components Make Food Processors Less Popular
  • Competitive Landscape
  • Philips Electronics Maintains Lead in Food Preparation Appliances
  • Food Preparation Appliances Is A Fragmented Category
  • Players' Brands Span Whole Range From Economy To Premium
  • Category Data
  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Personal Care Appliances Remains on A Positive Trajectory in 2017
  • Marketing and Promotion Are Key To Future Success
  • Personal Care Appliances Perceived As Luxury Products Rather Than Essentials
  • Competitive Landscape
  • Thailand Has Many Small Emerging Brands
  • Internet Plays Important Part in Promoting Products and Generating Sales
  • Category Data
  • Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Pod Coffee Machines Enjoys the Fastest Volume Growth
  • Demand for Light Fryers Remains Minimal Due To Lower-priced Substitute Products
  • Competitive Landscape
  • Sharp Is Top Performer in Small Cooking Appliances
  • Small Cooking Appliances Remains Fragmented
  • Producers of Premium Products Increasingly Target High-income Consumers
  • Category Data
  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
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