Health and Wellness in Brazil

  • ID: 1269026
  • Report
  • Region: Brazil
  • 89 pages
  • Euromonitor International
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Although the country’s economic situation remains very challenging and many families saw their disposable incomes continuing to shrink, health and wellness in Brazil continued to grow – albeit slower than the previous year. This demonstrates that the trend of pursuing a healthier lifestyle is in Brazil to stay, but also means consumers were more rational in their purchases, reducing consumption frequency or even looking for cheaper brands or more attractive distribution channels.

The Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN BRAZIL

May 2017

List of Contents and Tables:

Executive Summary
Health and Wellness in Brazil Registers Growth Despite Economic Crisis
Consumers Are More Sceptical and Rational in Their Purchases Challenging Healthy Brands
Multinationals Still Lead, But Small Players Are Preferred
Modern Grocery Retailers Remains the Largest Distribution Channel
A Positive Performance Is Expected Over the Forecast Period
Key Trends and Developments
Convenient But Healthy
Local Over International: Consumers Look for Safer Choices in Terms of Flavour Ingredients
the Evolution of the "health" Concept: Consumers Demand More Benefits Even From Mass Brands
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
C L Pratinha-eireli-me in Health and Wellness (brazil)
Strategic Direction
Key Facts
Summary 2 C L Pratinha-Eireli-ME: Key Facts
Competitive Positioning
Summary 3 C L Pratinha-Eireli-ME: Competitive Position 2016
Mãe Terra Produtos Naturais Ltda in Health and Wellness (brazil)
Strategic Direction
Key Facts
Summary 4 Mãe Terra Produtos Naturais Ltda: Key Facts
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2011-2016
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 45 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2011-2016
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Free From by Category: Value 2011-2016
Table 55 Sales of Free From by Category: % Value Growth 2011-2016
Table 56 Free From Lactose Dairy by Type: % Value 2011-2016
Table 57 NBO Company Shares of Free From: % Value 2012-2016
Table 58 LBN Brand Shares of Free From: % Value 2013-2016
Table 59 Distribution of Free From by Format: % Value 2011-2016
Table 60 Forecast Sales of Free From by Category: Value 2016-2021
Table 61 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Beverages by Category: Value 2011-2016
Table 63 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 64 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 65 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 66 Distribution of NH Beverages by Format: % Value 2011-2016
Table 67 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Packaged Food by Category: Value 2011-2016
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 71 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 73 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Organic Beverages by Category: Value 2011-2016
Table 77 Sales of Organic Beverages by Category: % Value Growth 2011-2016
Table 78 NBO Company Shares of Organic Beverages: % Value 2012-2016
Table 79 LBN Brand Shares of Organic Beverages: % Value 2013-2016
Table 80 Distribution of Organic Beverages by Format: % Value 2011-2016
Table 81 Forecast Sales of Organic Beverages by Category: Value 2016-2021
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 87 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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