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Health and Wellness in Brazil

  • ID: 1269026
  • Report
  • Region: Brazil
  • 85 pages
  • Euromonitor International
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Health and wellness packaged food and beverages benefited from a continued improvement in the Brazilian economy in 2018 with consumers becoming more willing to spend on non-essentials. Naturally healthy products remain the largest area of health and wellness with these perceived to be the healthiest option, with consumers placing a growing focus on the ingredients in their food and drink.

The Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Brazil

List of Contents and Tables
Executive Summary
Economy Sees Improvement Driving Growth in Health and Wellness
High Cost of Products Limits the Potential of Health and Wellness in Brazil
Multinationals Maintain Lead
Supermarkets and Hypermarkets Maintain Dominance
Improving Economy Should Support Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Beverages Set for Improvement Over the Forecast Period
Consumers Reduce Consumption of Sugary Soft Drinks in Favour of Healthier Options
Reduced Sugar Flavoured Bottled Water Remains Popular Thatnks To H2oh! Brand
Competitive Landscape
Coca-Cola Struggles Due To Waning Interest in Reduced Sugar Carbonates
Local Brands Prove Popular
Clight and Fit Remain Leading Brands But Could Struggle Over the Forecast Period
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Bfy Packaged Food Products Are Set To Keep Growing Given New Agreements
Reduced Fat Dairy Expected To Remain Responsible for Most Bfy Retail Sales
Economic Improvement Helps Drive Value Sales of Reduced Salt Packaged Food
Competitive Landscape
Mondelez Brasil Ltda Loses Share But Remains Leader
While Other International Players Struggle, PepsiCo Do Brasil Ltda Gains Share With Fandangos
Local Brands Benefit From New Consumption Trends Post-crisis
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Chocolate-based Flavoured Powder Drinks Continues To Grow
Ff Sports Drinks and Ff Energy Drinks Set for Recovery Over the Forecast Period
Lack of Competition Results in Stagnation Within Ff Powder Concentrates
Competitive Landscape
Nescau Captures the Attention of Consumers With Communication Campaigns
Red Bull Benefits From Strong Brand Image and Marketing
Gatorade Launches New Campaign and A New Product Designed for Footballers
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Packaged Food Sales Set To Increase With Improving Economic Conditions
Categories Targeted at Children Set To Propel Growth in the Future
Sweet Biscuits Resumes Growth, But Butter and Spreads Call Most Attention
Competitive Landscape
Jbs SA Gains Share With New Doriana Margarine Claim
Dairy Incumbents Nestlé Sa, Danone Groupe and Yakult Honsha Co Ltd Brands Lose Share To Local Ones
Nestlé SA Maintains Leadership, While Responding To Consumer Trends With Fortified Products
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Free From Products Reintensifies in 2018 Due To Favourable Macroeconomic Indicators
A Rise in the Number of Vegans, Vegetarians and "flexitarians" Drives Retail Sales of Free From Dairy Yoghurt
However, Free From Dairy Milk Continues To Suffer Due To Decline in Soy-based Milk Alternatives
Competitive Landscape
Amêndoas Do Brasil Ltda Disrupts Free From Dairy Milk, Stealing Share From Coca-cola's Ades
Dr Schär Ag/spa Establishes Leading Position in Free From Baked Goods
Laticínios Verde Campo Ltda's Natural Whey Yoghurt Guarantees the Coca-Cola Co's Leadership in Free From Lactose Dairy
Category Data
Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Bottled Water Seen As A Healthy Option for Remaining Hydrated
Nh 100% Juice Continues To See Dynamic Growth
Nh Fruit/herbal Tea Attracts Health Conscious Consumers
Competitive Landscape
Natural One Maintains Lead After Meteoric Rise
Nh Bottled Water Remains A Fragmented Category
Innovative Tea Pods Launched in Brazil
Category Data
Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Shy Signs of Economic Recovery To Keep Boosting Sales
As Health and Wellness Trends Intensify, Nh Fruit and Nut Bars Posts Highest Category Growth
However, Elevated Price Points Are Still A Barrier To Entry for Consumers
Competitive Landscape
Wickbold & Nosso Pão Indústrias Alimentícias Ltda Maintains Leadership
Nh Artisanal Bread Proves Strong Competitor To Packaged Products
While Cereal Bars Incumbents Suffer, Local Players Thrive With Fruit and Nut Bars
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Remains A Niche
Further Education Required on the Benefits of Organic Beverages
Organic 100% Juice Sees Dynamic Growth But From A Low Base
Competitive Landscape
Native Brand Prominent in Organic Beverages
Cia Organic Coffee Proving Popular
Small and Regional Players Continue To Dominate
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2013-2018
Table 75 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 78 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Packaged Food Sales To Grow Given Economic Positivity and Wider Distribution
Price Points Remain A Barrier To Entry for Some Consumers
Proving the Value of Organic Is A Key Step for Players
Competitive Landscape
Taeq Remains Leading Brand
Jasmine Steals Share Through Familiar Flavours and Stronger Distribution
Camil, Rozcato, Tio João and Other Rice Players Grow Organic Offerings Slowly But Steadily
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 85 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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