Health and Wellness in Brazil

  • ID: 1269026
  • Report
  • Region: Brazil
  • 83 pages
  • Euromonitor International
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Although the Brazilian economy already showed tentative signs of recovery in 2017, consumers’ purchasing power was still limited. Health and wellness products recorded a positive performance in 2017. This reinforced the movement towards pursuing a healthier lifestyle in the country.

The Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN BRAZIL

List of Contents and Tables

Executive Summary
Sales of Health and Wellness Products Recover, Despite Consumers' Reduced Purchasing Power
Economy and Mass Brands Embrace the Health and Wellness Movement
Multinationals Continue To Acquire Small and Healthy Brands To Complement Portfolio
Consumers Continue Looking for the Best Deals in Various Channels
Health and Wellness Expected To Grow Steadily Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales of Bfy Beverages Are Negatively Affected by the Performances of Carbonates and Nectars
Stevia-sweetened Products Are Launched by Mass Brands
Bfy Beverages Expected To Register the Slowest Performance Over the Forecast Period
Competitive Landscape
Coca-Cola Rethinks Local Product Portfolio
Further Reductions in Sugar Content
Competition Becomes Fiercer Among Multinationals
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Reduced Salt Is Expected To Expand Into Other Categories in the Coming Years
Within Bfy Packaged Food, Reduced Fat Dairy Will Remain the Most Popular Category
Reduced Fat Sauces, Dressings and Condiments Set To See High Value Growth
Competitive Landscape
Mondelez Brasil Leads Bfy Packaged Food
Lactalis Do Brasil Increases Its Value Share in 2017
Reduced Salt Products Are Launched
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Are Negatively Affected by the Performances of Ff Energy Drinks and Ff Sports Drinks
Innovation Within Ff Flavoured Powder Drinks To Maintain Sales
Functional Teas Increasingly Accepted by Brazilians
Competitive Landscape
Nestlé Brasil and Its Nescau Brand Continue To Lead Ff Beverages
Mondelez Brasil Remains Second Within Ff Beverages
Ranked Third in Ff Beverages, Red Bull Invests in Local Flavour
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortified/functional Packaged Food Will Remain the Largest Category Within Health and Wellness
Ff Dairy and Ff Sweet Biscuits, Snack Bars and Fruit Snacks Will Lead Sales Over Over the Forecast Period
Ff Packaged Food Should See Relative Maturity Between 2017 and 2022
Competitive Landscape
Dairy Partners Americas Brasil (nestlé) Leads Ff Packaged Food
Danone Ranks Second, Mostly Due To the Activia Brand
Yakult Remains Popular in Brazil
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Lactose Dairy Will Account for A Dominant Share in the Future
Consumers Will Be More Conscious About the Real Necessity for Free From Products
the Southeast and South Regions Should Be the Focus for Free From Products
Competitive Landscape
Nestlé Brasil Ranks First in Free From
Coca-Cola Sees A Jump in Its Share Due To the Acquisition of Ades
Itambé Increases Its Share Between 2016 and 2017
Category Data
Table 53 Sales of Free From by Category: Value 2012-2017
Table 54 Sales of Free From by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Free From: % Value 2013-2017
Table 56 LBN Brand Shares of Free From: % Value 2014-2017
Table 57 Distribution of Free From by Format: % Value 2012-2017
Table 58 Forecast Sales of Free From by Category: Value 2017-2022
Table 59 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Bottled Water Records Steady Value Growth, Thus Driving the Overall Performance
Nh 100% Juice Is the Fastest Growing Category, Gaining Penetration in Brazil
Nh Tea Emerges and Consolidates
Competitive Landscape
Natural One Surpasses Leão Junior in Terms of Sales Within Nh Beverages
Highly Fragmented Category Drives Competition in Terms of Unit Prices
Leão Junior Takes A Risk With A Premium Offer
Category Data
Table 60 Sales of NH Beverages by Category: Value 2012-2017
Table 61 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 63 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 64 Distribution of NH Beverages by Format: % Value 2012-2017
Table 65 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Economic Recovery Is Expected To Boost Sales of Nh Packaged Food
Distribution Will Play A Key Role for Nh Packaged Food in the Coming Years
Three Categories Will Account the Largest Sales of Nh Packaged Food in 2022
Competitive Landscape
Acquisition Ensures Wickbold & Nosso Pão Takes and Maintains the Leading Position
Bimbo Brasil Ranks Second Within Nh Packaged Food
Gallo Brasil Distribuição E Comércio Follows in Third
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2012-2017
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 71 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Beverages Registers Steady But Slower Current Value Growth
Brazilian Consumers Still Do Not Have A Clear Understanding of What Organic Products Are
Organic Nectars (25-99% Juice) Registers the Worst Performance
Competitive Landscape
Usina São Francisco Remains the Leading Player Within Organic Beverages
Small and Regional Players Continue To Dominate
Unilever Acquires Mãe Terra Produtos Naturais in Brazil, Marking Its Entrance Into Organic Beverages
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2012-2017
Table 75 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 77 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 78 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 79 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
High Prices Will Be A Key Challenge for Organic Packaged Food in the Coming Years
Distribution Will Be Vital for Organic Packaged Food in the Coming Years
Multinationals Should Improve Their Value Shares in Organic Packaged Food
Competitive Landscape
the Taeq Private Label Leads Organic Packaged Food in 2017
Unilever Group Acquires Mãe Terra, An Important Company in Organic Food
Camil Alimentos Maintains Its Third Position
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 85 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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