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Health and Wellness in Brazil

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    Report

  • 60 Pages
  • October 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 1269026
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New legislation and mental health drive growth of health and wellness hot drinks in Brazil
  • Natural is leading claim as consumers look to avoid artificial ingredients in their hot drinks
  • No added sugar rises due to rising awareness of negative impact of excess sugar consumption on health
PROSPECTS AND OPPORTUNITIES
  • Mental health and performance to enhance next steps for health and wellness in hot drinks
  • Natural to retain its strength as a claim within health and wellness hot drinks but organic offers further growth potential
  • Plant-based expected to be most dynamic performer, driven by rising flexitarian consumer base
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gradual move away from sugar and towards vitamin fortification
  • Natural is leading claim as consumers look to avoid artificial ingredients in their soft drinks
  • Organic sales increase despite confusion over differentiation with natural positioning
PROSPECTS AND OPPORTUNITIES
  • Search for a holistic approach to health
  • Natural offers further growth and development potential over the forecast period
  • No salt claim to prove more popular going forward
CATEGORY DATA
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand influenced by polarisation in consumption and peaking inflation
  • Gluten free is leading claim in health and wellness snacks in 2022
  • No added sugar receives a boost as consumers become increasingly aware of potentially harmful ingredients through new labelling requirements
PROSPECTS AND OPPORTUNITIES
  • Democratisation on the horizon for health and wellness snacks
  • Gluten free to remain strong claim in health and wellness snacks
  • Probiotic snacks expected to increase in significance as consumers increasingly consider strengthening immune systems in wake of pandemic
CATEGORY DATA
  • Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Brazilians look to fortified dairy products and alternatives, including high protein options
  • Lactose free is leading claim due to rising awareness of food intolerance
  • Dairy free benefits from increased interest in particular diets
PROSPECTS AND OPPORTUNITIES
  • Plant-based and other claims offer further scope for expansion
  • Lactose free to remain strong claim as target audience for dietary and free from continues to expand in Brazil
  • Brain health and memory set to offer growth potential over the forecast period
CATEGORY DATA
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gradual economic recovery supports positive curve of health and wellness cooking ingredients and meals in Brazil
  • Gluten free is leading claim, supported by rising awareness of food intolerance
  • Bone and joint health registers growth in health and wellness cooking ingredients and meals due to the performance of olive oil
PROSPECTS AND OPPORTUNITIES
  • Optimistic forecast, as consumers value convenience with health benefits
  • Gluten free to remain strong claim as target audience expands beyond consumers with food intolerances
  • Plant-based set to increase in significance over forecast period, due to a rising flexitarian consumer base
CATEGORY DATA
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness staple foods remain unattainable for many Brazilians
  • Gluten free is leading claim due to greater awareness of food intolerance and general health concerns
  • Probiotic rises within health and wellness staple foods as consumers search for staple foods to boost their metabolism
PROSPECTS AND OPPORTUNITIES
  • New regulation and economic recovery: More conscious and confident consumers
  • Gluten free to remain strong claim within Brazilian health and wellness staple foods
  • Meat free set to become more popular over the forecast period
CATEGORY DATA
  • Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027