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Health and Wellness in South Korea

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    Report

  • 61 Pages
  • November 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 1269029
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness hot drinks leans into low/no sugar and no caffeine
  • No fat holds first place within health and wellness hot drinks in 2022
  • No salt hot drinks rise as consumers and the government try to reduce salt intake
PROSPECTS AND OPPORTUNITIES
  • Permissible indulgence trend benefits health and wellness hot drinks
  • As overprocessing is a consumer concern, natural is set to see the strongest absolute growth over the forecast period
  • Desire to boost metabolism set to lead to raised interest in superfruit hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High consumer demand for healthy hydration from natural bottled water and RTD tea
  • No sugar leads health and wellness soft drinks in 2022, and maintains dynamism due to new launches
  • Keto rises in significance within soft drinks as consumers look to boost their metabolism
PROSPECTS AND OPPORTUNITIES
  • Players likely to provide clear functions in RTD tea to compete with no sugar
  • No sugar also set to see the most promising performance in health and wellness soft drinks to 2027 due to health and weight concerns
  • Immune support growth anticipated, driven by new launches
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Move towards no salt from low salt, as consumer concern about overconsumption rises
  • No sugar holds the highest share of value sales within health and wellness snacks in 2022, as younger consumers in particular are interested in health
  • Skin health claim boosted as skin health is thought to reflect the health of the immune system
PROSPECTS AND OPPORTUNITIES
  • Protein set to remain a megatrend, which will continue to lead to new entrants
  • Vegan likely to show most promise during the forecast period due to consumer concern about health, weight, animal welfare and the environment
  • Cardiovascular health one to watch as consumers aim to maintain heart health, with low/no salt/sugar also likely to attract attention
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High protein has been widely adopted in dairy products and alternatives
  • New launches help probiotic to maintain the highest sales within health and wellness dairy products and alternatives in 2022
  • Vegetarian boosted by increasing consumer base amid rising dietary concerns
PROSPECTS AND OPPORTUNITIES
  • Protein-added dairy products need to target all adults who want a moderate intake of protein on a daily basis
  • Probiotics also likely to show the most promise during the forecast period, along with new launches and habit maintenance
  • Immune support expected to record an increase, as post-pandemic, consumers understand the importance of immunity for general health
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low/no sugar emerges as a new growth engine, although so far with limited product innovation
  • With concerns about overprocessed foods, natural holds first place within health and wellness cooking ingredients and meals in 2022
  • Good source of omega 3s records growth as consumers look to boost their metabolism
PROSPECTS AND OPPORTUNITIES
  • Low sugar and low salt set to gain further traction along with government action
  • As consumers are more concerned with health, animal welfare and the environment, vegetarian is set to be the most promising claim to 2027
  • High protein set to be most dynamic over the forecast period, as consumers look to get their protein intake from foods not supplements
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High fibre is a leading claim in rice and breakfast cereals
  • Despite seeing decline due to concerns about taste, natural continues to leads health and wellness staple foods in 2022
  • Vegan rises in value in 2022, as a diet free from animal products becomes more popular
PROSPECTS AND OPPORTUNITIES
  • Further low sugar and salt claims are expected in staple foods over the forecast period
  • Demand for fortification will drive high protein to see significant absolute growth in staple foods over the forecast period
  • Immune support is one to watch, as post-pandemic, consumers understand the benefit of boosting their immunity for general health
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027