+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Health and Wellness in South Korea

  • ID: 1269029
  • Report
  • January 2022
  • Region: South Korea
  • 92 Pages
  • Euromonitor International
Health and wellness in South Korea is set to experience further growth in 2021 amid growing consumer interest in healthy living. While naturally healthy and fortified/functional continue to account for the largest share of health and wellness value sales as they offer a wide range of products, this strong performance is also linked to interesting launches by players within better for you as well as fortified/functional.

The Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Reduced sugar carbonates as the growth driver of better for you beverages
  • Continual demand for BFY reduced caffeine hot drinks

PROSPECTS AND OPPORTUNITIES

  • Growing focus on marketing “zero” products to further drive sales
  • Leading players focus on introducing new reduced sugar carbonates brands

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Improving performance for fortified/functional beverages supported by FF energy drinks
  • Tea remains important driver of value sales for FF hot drinks

PROSPECTS AND OPPORTUNITIES

  • Recovery of FF sports drinks will be a growth driver for fortified/functional beverages
  • High growth potential as government eases regulations

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Strong performance by NH bottled water driven by at-home consumption
  • NH RTD tea continues to perform well

PROSPECTS AND OPPORTUNITIES

  • Demand for naturally healthy beverages set to further increase, whilst competition grows
  • E-commerce to benefit bulk packaging for naturally healthy beverages

CATEGORY DATA

  • Table 35 Sales of NH Beverages by Category: Value 2016-2021
  • Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Organic beverages remains a niche in South Korea due to lack of familiarity and interest
  • Organic 100% juice addresses safety concerns via marketing

PROSPECTS AND OPPORTUNITIES

  • Organic beverages poised for moderate growth
  • Organic tea players identify growth opportunities

CATEGORY DATA

  • Table 42 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic-related health trend drives demand for better for you packaged food
  • Reduced salt shelf stable meat leads better for you trend in packaged food
  • Better for you options for indulgence-focused snacks

PROSPECTS AND OPPORTUNITIES

  • Further growth potential predicted for better for you packaged food
  • Sauces, dressings and condiments with a better for you positioning offers further scope for expansion

CATEGORY DATA

  • Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • South Koreans are showing greater interest in free from claims
  • Pandemic stimulates transition within plant-based alternatives
  • Vegan options are expanding across packaged food

PROSPECTS AND OPPORTUNITIES

  • Free from offers further growth potential over the forecast period
  • Plant-based options are becoming fashionable in South Korea
  • Tofu to remain at the centre of future plant-based diets in South Korea

CATEGORY DATA

  • Table 56 Sales of Free From by Category: Value 2016-2021
  • Table 57 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Free From: % Value 2017-2021
  • Table 59 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 60 Distribution of Free From by Format: % Value 2016-2021
  • Table 61 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rebound for fortified/functional packaged food in 2021
  • Drinking yoghurt tackles mounting competition from probiotic supplements with multifunctionality
  • Lotte Confectionery continues to innovate within FF confectionery and beyond

PROSPECTS AND OPPORTUNITIES

  • Fortified/functional claim is set to broaden consumer base
  • Functional ingredients in new product launches by pharmaceutical companies

CATEGORY DATA

  • Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home consumption trend maintains growth across most naturally healthy categories
  • Natural ingredients gain traction amid growing health trend
  • Granola boosts NH high fibre food during pandemic

PROSPECTS AND OPPORTUNITIES

  • Naturally healthy claim needs to expand its horizons
  • NH rice consumption to increase amid growing low-carb food trend
  • NH fruit snacks expected to continue expanding with a new consumer base

CATEGORY DATA

  • Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN SOUTH KOREA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home seclusion spurs growth across much of the category
  • Consumers choose products for reasons other than their organic ingredients

PROSPECTS AND OPPORTUNITIES

  • South Koreans have different opinions of organic packaged food

CATEGORY DATA

  • Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026