Health and wellness in South Korea is set to experience further growth in 2021 amid growing consumer interest in healthy living. While naturally healthy and fortified/functional continue to account for the largest share of health and wellness value sales as they offer a wide range of products, this strong performance is also linked to interesting launches by players within better for you as well as fortified/functional.
The Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 1 Sales of Health and Wellness by Type: Value 2016-2021
- Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 3 Sales of Health and Wellness by Category: Value 2016-2021
- Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Reduced sugar carbonates as the growth driver of better for you beverages
- Continual demand for BFY reduced caffeine hot drinks
- Growing focus on marketing “zero” products to further drive sales
- Leading players focus on introducing new reduced sugar carbonates brands
- Table 17 Sales of BFY Beverages by Category: Value 2016-2021
- Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Improving performance for fortified/functional beverages supported by FF energy drinks
- Tea remains important driver of value sales for FF hot drinks
- Recovery of FF sports drinks will be a growth driver for fortified/functional beverages
- High growth potential as government eases regulations
- Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Strong performance by NH bottled water driven by at-home consumption
- NH RTD tea continues to perform well
- Demand for naturally healthy beverages set to further increase, whilst competition grows
- E-commerce to benefit bulk packaging for naturally healthy beverages
- Table 35 Sales of NH Beverages by Category: Value 2016-2021
- Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
- Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
- Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
- Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
- Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
- Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Organic beverages remains a niche in South Korea due to lack of familiarity and interest
- Organic 100% juice addresses safety concerns via marketing
- Organic beverages poised for moderate growth
- Organic tea players identify growth opportunities
- Table 42 Sales of Organic Beverages by Category: Value 2016-2021
- Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
- Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
- Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
- Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
- Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
- Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Pandemic-related health trend drives demand for better for you packaged food
- Reduced salt shelf stable meat leads better for you trend in packaged food
- Better for you options for indulgence-focused snacks
- Further growth potential predicted for better for you packaged food
- Sauces, dressings and condiments with a better for you positioning offers further scope for expansion
- Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
- Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
- Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
- Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
- Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
- Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
- Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- South Koreans are showing greater interest in free from claims
- Pandemic stimulates transition within plant-based alternatives
- Vegan options are expanding across packaged food
- Free from offers further growth potential over the forecast period
- Plant-based options are becoming fashionable in South Korea
- Tofu to remain at the centre of future plant-based diets in South Korea
- Table 56 Sales of Free From by Category: Value 2016-2021
- Table 57 Sales of Free From by Category: % Value Growth 2016-2021
- Table 58 NBO Company Shares of Free From: % Value 2017-2021
- Table 59 LBN Brand Shares of Free From: % Value 2018-2021
- Table 60 Distribution of Free From by Format: % Value 2016-2021
- Table 61 Forecast Sales of Free From by Category: Value 2021-2026
- Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rebound for fortified/functional packaged food in 2021
- Drinking yoghurt tackles mounting competition from probiotic supplements with multifunctionality
- Lotte Confectionery continues to innovate within FF confectionery and beyond
- Fortified/functional claim is set to broaden consumer base
- Functional ingredients in new product launches by pharmaceutical companies
- Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 66 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
- Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
- Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Home consumption trend maintains growth across most naturally healthy categories
- Natural ingredients gain traction amid growing health trend
- Granola boosts NH high fibre food during pandemic
- Naturally healthy claim needs to expand its horizons
- NH rice consumption to increase amid growing low-carb food trend
- NH fruit snacks expected to continue expanding with a new consumer base
- Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
- Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
- Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
- Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
- Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
- Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
- Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Home seclusion spurs growth across much of the category
- Consumers choose products for reasons other than their organic ingredients
- South Koreans have different opinions of organic packaged food
- Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
- Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
- Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
- Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
- Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
- Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
- Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
