Health and Wellness in the Netherlands

  • ID: 1269031
  • Report
  • Region: Netherlands, Holland
  • 98 pages
  • Euromonitor International
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There was increased interest in healthy living and therefore also in healthy food and beverages in the Netherlands towards the end of the review period. This general trend helped to drive sales of health and wellness products in 2016, which achieved healthy growth; however, this did not mean that consumers did not question the health credentials of some products marketed as health and wellness.

The Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN THE NETHERLANDS

LIST OF CONTENTS AND TABLES

Executive Summary
General Health Trend Drives Sales of Health and Wellness Products
Consumers Want Pure and Natural
Health and Wellness Fragmented
Health and Wellness Distribution More Varied
Growth of Health and Wellness Will Be More Modest
Key Trends and Developments
Consumers Highly Suspicious of Specific Health Claims
Sugar Major Issue Shaping Consumer Choice
Distribution of Health and Wellness Products Is Increasingly Varied and Fragmented
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Royal Frieslandcampina NV in Health and Wellness (netherlands)
Strategic Direction
Key Facts
Summary 2 Royal FrieslandCampina NV: Key Facts
Competitive Positioning
Summary 3 Royal FrieslandCampina NV: Competitive Position 2016
Simon Lévelt BV in Health and Wellness (netherlands)
Strategic Direction
Key Facts
Summary 4 Simon Lévelt BV: Key Facts
Competitive Positioning
Summary 5 Simon Lévelt BV: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2011-2016
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2011-2016
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2011-2016
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 50 Key Functional Ingredients in Fortified/Functional Cereal Bars: % Value 2011-2016
Table 51 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Free From by Category: Value 2011-2016
Table 59 Sales of Free From by Category: % Value Growth 2011-2016
Table 60 Free From Lactose Dairy by Type: % Value 2011-2016
Table 61 NBO Company Shares of Free From: % Value 2012-2016
Table 62 LBN Brand Shares of Free From: % Value 2013-2016
Table 63 Distribution of Free From by Format: % Value 2011-2016
Table 64 Forecast Sales of Free From by Category: Value 2016-2021
Table 65 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of NH Beverages by Category: Value 2011-2016
Table 67 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 68 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 69 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 70 Distribution of NH Beverages by Format: % Value 2011-2016
Table 71 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 72 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of NH Packaged Food by Category: Value 2011-2016
Table 74 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 75 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 76 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 77 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 78 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Organic Beverages by Category: Value 2011-2016
Table 81 Sales of Organic Beverages by Category: % Value Growth 2011-2016
Table 82 NBO Company Shares of Organic Beverages: % Value 2012-2016
Table 83 LBN Brand Shares of Organic Beverages: % Value 2013-2016
Table 84 Distribution of Organic Beverages by Format: % Value 2011-2016
Table 85 Forecast Sales of Organic Beverages by Category: Value 2016-2021
Table 86 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 88 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 89 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 90 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 91 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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