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Health and Wellness in the Netherlands

  • ID: 1269031
  • Report
  • February 2020
  • Region: Netherlands
  • 89 pages
  • Euromonitor International
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The provenance of food and beverages, their ingredients and how they are made are increasingly important issues for consumers. Many are paying closer attention to the origin and the health value of the food and beverages they buy. This is especially the case for those consumers who exercise regularly and who have more money to spend on groceries.

The Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • The Healthy Living Trend Remains The Major Driver For Growth In Health And Wellness
  • Consumers Are Avoiding Sugar And Seek Natural Food And Beverages
  • Large Multinationals Dominate
  • Supermarkets Increase Their Health And Wellness Ranges Substantially
  • Positive Economic Development To Help Health And Wellness Achieve Further Growth
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Reduced Sugar Is Becoming The Norm Within Carbonates
  • Bfy Reduced Caffeine Soft Drinks Continue To Emerge
  • Reduced Caffeine Hot Drinks Continues To Disappoint
  • Competitive Landscape
  • Coca-Cola Enterprises Nederland Extends Its Lead
  • The Leading Players Are Highly Active In Reducing The Sugar Content Of Their Soft Drinks
  • Unilever Nederland Maintains Its Strong Lead In Reduced Sugar Rtd Tea
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Salt Consumption Begins To Decline As Manufacturers Reformulate Their Products
  • Consumption Of Reduced Fat Dairy Continues To Decline As Consumers Become More Aware Of The Benefits Of Healthy Fats
  • Bfy Reduced Sugar Packaged Food Begins To Mature, But With Stable Retail Volume Growth
  • Competitive Landscape
  • Albert Heijn Focuses On Reducing Salt And Sugar In Its Products
  • Muller Nederland Introduces Low Fat Natural Greek Yoghurt
  • Peijnenburg Introduces A Lower Calorie Gingerbread
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dutch Consumers Prefer More Natural Sources Of Nutrients
  • Ff Energy Drinks Bucks The Trend
  • Vat Increase Helps Ff Sports Drinks Record Its First Retail Value Growth For Many Years
  • Competitive Landscape
  • Red Bull Nederland Extends Its Lead
  • Exceptional Performance For Aquarius In Ff Sports Drinks
  • Coca-Cola Energy Launched Successfully
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients In Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
  • Table 35 Key Functional Ingredients In Fortified/Functional 100% Juice: % Value 2014-2019
  • Table 36 Key Functional Ingredients In Fortified/Functional Juice Drinks (Up To 24% Juice): % Value 2014-2019
  • Table 37 Key Functional Ingredients In Fortified/Functional Nectars (25-99% Juice): % Value 2014-2019
  • Table 38 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 39 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 40 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 41 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 42 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumption Of Fortified/Functional Packaged Food Continues To Decline As Consumers Seek Less Processed Food
  • Ff Snack Bars Continues To Grow Due To Their Versatility
  • Ff Sugar Confectionery Has Potential As Consumers Shift Away From Gum
  • Competitive Landscape
  • Players Extend Their Offers Of Plant-Based Ff Dairy Products
  • Fortified Sugar Confectionery Brands Increasingly Compete With Ff Gum
  • Albert Heijn Introduces Protein-Enriched Bread
  • Category Data
  • Table 43 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 44 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 45 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 46 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 47 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 48 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 49 Key Functional Ingredients In Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 50 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 51 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 52 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 53 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2016-2019
  • Table 54 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 55 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 56 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Campaigns Promote Plant-Based Diets
  • Free From Gluten Becomes More Widely Available, Supporting Greater Demand
  • Vegan And Wider Plant-Based Diets Are Increasingly Popular, Although Remaining Niche
  • Competitive Landscape
  • Private Label Extends Its Lead In Free From Meat
  • Beyond Burger Arrives In The Netherlands
  • Ben & Jerry's Introduces Vegan Ice Cream
  • Category Data
  • Table 57 Sales Of Free From By Category: Value 2014-2019
  • Table 58 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 59 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 60 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 61 Distribution Of Free From By Format: % Value 2014-2019
  • Table 62 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 63 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Good Prospects For Nh Other Tea As Consumers Seek New Tastes
  • Nh Bottled Water Remains The Most Popular Category As Consumers Favour Its Natural Qualities
  • Nh Fruit/Vegetable Juice Continues To Struggle Due To Its High Sugar Content
  • Competitive Landscape
  • Spadel Nederland Extends Its Overall Lead
  • Coca-Cola Enterprises Nederland Climbs The Rankings
  • Riedel Drankenindustrie Loses Share
  • Category Data
  • Table 64 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 65 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 66 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 67 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 68 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 69 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 70 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Health Trend Supports The Popularity Of Natural And Protein-Rich Dairy Products
  • Nh Olive Oil Is Increasingly Popular Due To Its Healthy Image
  • Hn High Fibre Food Is Increasingly Popular Among Health-Conscious Consumers
  • Competitive Landscape
  • Negative Press Coverage For Bertolli
  • Players Launch Kefir Products
  • Bolletje Receives A Marketing Award
  • Category Data
  • Table 71 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 72 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 73 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 74 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 75 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 76 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 77 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumption Of Organic Hot Drinks Set To Cool
  • Organic Fruit/Vegetable Juice Records Value Growth While Regular Juice Remains Under Severe Pressure
  • Good Growth For Organic Non-Cola Carbonates
  • Competitive Landscape
  • Koninklijke Wessanen Loses Share
  • Yogi Tea Remains In Second Place Among Branded Players In Organic Beverages
  • Bionade Strengthens Its Position
  • Category Data
  • Table 78 Sales Of Organic Beverages By Category: Value 2014-2019
  • Table 79 Sales Of Organic Beverages By Category: % Value Growth 2014-2019
  • Table 80 Nbo Company Shares Of Organic Beverages: % Value 2015-2019
  • Table 81 Lbn Brand Shares Of Organic Beverages: % Value 2016-2019
  • Table 82 Distribution Of Organic Beverages By Format: % Value 2014-2019
  • Table 83 Forecast Sales Of Organic Beverages By Category: Value 2019-2024
  • Table 84 Forecast Sales Of Organic Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Modern Grocery Retailers Continue To Drive Sales Of Organic Packaged Food
  • Millennials A Key Target As They Have Appropriate Values And The Means To Afford More Expensive Organic Produce
  • Organic Milk Bucks The Trend Of Declining Overall Milk Trends As Consumers Seek Transparency
  • Competitive Landscape
  • Modern Grocery Retailers Expand Their Range Of Organic Packaged Food
  • Arla Foods Expands Its Lead In Organic Milk
  • Marqt Introduces Healthy, Organic Ready Meals
  • Category Data
  • Table 85 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 86 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 87 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 88 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 89 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 90 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 91 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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