Health and Wellness in the Netherlands

  • ID: 1269031
  • Report
  • Region: Netherlands, Holland
  • 86 pages
  • Euromonitor International
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Rising health and wellness awareness continues to drive consumer behaviour in the Netherlands. However, this does not necessarily mean that all health and wellness areas are recording growth. In fact, many categories are struggling, despite the trend towards healthy living and eating. Much depends on changing ideas regarding what is perceived as healthy, with modern consumers mostly being interested in products that have a pure and natural image.

The publisher's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN THE NETHERLANDS

Executive Summary
Health and Wellness Trend Remains Strong
It's Only Natural
Powerhouses Remain Strong in Health and Wellness
Supermarkets Remains Dominant Distribution Channel
Long Term Healthy Living Trend

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Replaces Regular Carbonated Soft Drinks
Negative Outlook for Reduced Caffeine Beverages
High Growth Within Flavoured Bottled Water To Impact Reduced Sugar Carbonates
Competitive Landscape
Coca-Cola Enterprises Nederland BV Remains Active in Reduced Sugar Beverages
Unilever NV Sees Strong Growth Due To Switch To Reduced Sugar
Hot Drinks Producers Under Pressure

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Greater Interest in Reducing Sugar Consumption
Reduced-salt Products Gain Popularity
Range of Reduced-fat Products Set To Increase
Competitive Landscape
Focus on Flavour Variety
Hak and Private Label Reduce Salt Content of Shelf Stable Vegetables
Unilever Explores With Almond and Coconut Oil in Cooking and Spread Margarine

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Fuelled by Rising Demand for Ff Energy Drinks
Potential Threats To Future of Ff Energy Drinks
Ff Beverages Viewed As Unnatural
Competitive Landscape
Red Bull Nederland BV To Continue Dominating Sales
Growing Focus on Other Areas by Coca-Cola Enterprises Nederland BV
Vrumona BV Likely To See Further Loss of Sales Share

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Stonger Competition From Naturally Healthy
Segmentation With Focus on Children and Ageing Consumers
Rising Popularity of Seeds and Sources of Energy and Protein To Influence Packaged Food
Competitive Landscape
Breakfast Cereals and Snack Bars Aim To Address Nutritional Deficits
Unilever Targets Children With Ff Products
Greater Focus on Protein

Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Gluten Consumer Base Expands
Meat Consumption Reducing
Milk Substitutes To Trigger Consumer Interest
Competitive Landscape
Private Label Drives Interest in Gluten-free Products
Dr Schär Increases Presence in Supermarkets
Lactose-free Products Gain Popularity

Category Data
Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Bottled Water Growth Driven by Nh Flavoured Bottled Water
Nh Tea Shows Strong Potential
Nh Fruit/vegetable Juice To Remain Under Pressure
Competitive Landscape
Spadel Nederland BV Facing Increased Competition
Coca-Cola Enterprises Nederland BV Expected To Become More Active
Royal Frieslandcampina NV Losing Share

Category Data
Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Products To Tap Fibre Deficit
Healthy Eating To Benefit Nh Packaged Food
Soy-based Products Focus of Investment
Competitive Landscape
Nh Grows With Premiumisation Trend
Bolletje Revamps Product Line With Focus on Naturally Healthy
Pasta Products See Demand Shift To High Fibre

Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Non-cola Carbonates To Continue Leading Sales
Organic Coffee Likely To Overtake Organic Tea
Growth Within Organic Fruit/vegetable Juice, Despite Negative Image
Competitive Landscape
Yogi Tea Remains Strong Outside Supermarkets
Organic Beverages Dominated by Private Label
Koninklijke Wessanen NV Remains Strong Local Player

Category Data
Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Concern About Food Sources and Preference for Natural Products Benefit the Category
Wider Distribution Will Contribute To Lower Unit Prices
Manufacturers and Retailers Focusing on Non-users
Competitive Landscape
Albert Heijn Drives Expansion of Consumer Base
Zonnatura Expands Its Organic Range
Unilever Focuses Attention on Rising Organic Demand

Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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