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Laundry Care in Pakistan

  • ID: 1269096
  • Report
  • Region: Pakistan
  • 16 pages
  • Euromonitor International
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Laundry care in Pakistan is expected to continue expanding at a healthy pace during the forecast period, with overall retail volume and current value growth rates projected to be only slightly slower than those recorded over 2013-2018. Aside from population growth, the further development of the category will be supported by improvements in consumer spending power and rising ownership of washing machines, especially in middle-income households.

The Laundry Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Laundry Care in Pakistan

List of Contents and Tables
Headlines
Prospects
Consumer Interest in More Sophisticated Laundry Care Products Set To Rise
Rising Ownership of Washing Machines Drives Demand for Powder Detergents
Fabric Softeners Continue To Gain Popularity in Urban Areas
Competitive Landscape
Unilever Remains the Overall Leader in Laundry Care
Colgate-Palmolive Continues To Benefit From Strong Brand Loyalty
Local Players Struggle To Gain Ground
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Rising Incomes and Marketing Activities Drive Positive Performance of Home Care
Price Remains Highly Influential in Home Care Purchasing Decisions
Multinationals Maintain Leading Positions in Most Home Care Categories
Traditional Grocery Retailers Continue To Dominate Home Care Distribution
Increasing Competition Likely To Fuel Higher Investment in Advertising and Innovation
Market Indicators
Table 16 Households 2013-2018
Market Data
Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Distribution of Home Care by Format: % Value 2013-2018
Table 22 Distribution of Home Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Home Care by Category: Value 2018-2023
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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