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Laundry Care in Pakistan

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    Report

  • 20 Pages
  • July 2023
  • Region: Pakistan
  • Euromonitor International
  • ID: 1269096
During the height of the pandemic in 2020 and 2021 there was a surge in demand for laundry care products as consumers became more concerned about washing clothes and other items more frequently to prevent the spread of COVID-19. With COVID-19 fears subsiding in 2022 laundry care saw slightly slower growth in retail volume terms which was more in line with pre-pandemic patterns.

The analyst's Laundry Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Laundry care continues to post strong growth in 2022 despite new challenges
  • Surf leads the way as multinationals dominate laundry care
  • Bonus and Brite target different ends of the market to give Colgate-Palmolive a wide reach
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for laundry care with consumers expected to trade up
  • Rapid population growth and an improved economic scenario key to growth
  • Bar detergents likely to retain appeal despite losing share to automatic detergents
  • CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2017-2022
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 4 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
  • HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • MARKET INDICATORS
  • Table 16 Households 2017-2022
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2017-2022
  • Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 21 Distribution of Home Care by Format: % Value 2017-2022
  • Table 22 Distribution of Home Care by Format and Category: % Value 2022
  • Table 23 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES