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Laundry Care in Peru

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    Report

  • 22 Pages
  • January 2023
  • Region: Peru
  • Euromonitor International
  • ID: 1269097
Spot and stain removers was the most dynamic category within laundry care in volume growth terms in 2022, and saw sales rise at a markedly faster pace than in 2021. Its performance was lifted by the easing of the pandemic and the ending of most restrictions previously imposed to curb the spread of COVID-19, with the need for these products increasing as schools fully reopened and more Peruvians returned to the office and started regularly socialising outside the home again.

The publisher's Laundry Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for spot and stain removers increases as Peruvians resume normal routines
  • Penetration of liquid detergents remains low
  • Alicorp maintains its commanding lead in laundry care
PROSPECTS AND OPPORTUNITIES
  • Standard powder detergents poised to remain by far the largest category
  • Bar detergents will continue losing ground to alternative product types
  • Private label penetration expected to rise
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2017-2022
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 4 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN PERU

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2017-2022
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2017-2022
  • Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 22 Distribution of Home Care by Format: % Value 2017-2022
  • Table 23 Distribution of Home Care by Format and Category: % Value 2022
  • Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources