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Men's Grooming in Poland

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    Report

  • 24 Pages
  • May 2023
  • Region: Poland
  • Euromonitor International
  • ID: 1269119
Despite strong masculinity stereotypes among the male population in the country, there is a clear trend towards higher acceptance of men’s grooming routines. This has helped to develop men's grooming, which achieved double-digit value growth in 2022, although part of the growth originated from rising prices. Moreover, some men continue to keep their daily care routine to a minimum. Men also tend to opt for all-in-one products, which means satisfying as many needs as possible by using one product...

The Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MEN'S GROOMING IN POLAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Despite growing acceptance of men’s grooming some men continue to use these products to a minimum while others prefer multiple-use products
  • Trend towards naturalness and avoidance of chemicals also seen in men’s grooming with growth of premium products outpacing that of their mass alternatives
  • Procter & Gamble retains the lead while health and personal care stores are popular in the distribution of men’s shaving
PROSPECTS AND OPPORTUNITIES
  • Despite the ongoing trend towards minimalism, men gradually introduce more products into their personal care regimes, such as products for sensitive skin while retail e-commerce becomes increasingly important
  • Product packaging for men’s grooming focuses on masculinity and ease of usage
  • Growing presence of products for beard care in men’s grooming over the forecast period
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources