Men's Grooming in Belgium

  • ID: 1345890
  • Report
  • Region: Belgium
  • 20 pages
  • Euromonitor International
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Men’s shaving is the biggest category in men’s grooming. Its relevance, however, decreased over the review period. The trend for the “3-day beard”, or even a genuine beard, has grown more and more popular and demand for men’s shaving has plummeted. The average Belgian man is not shaving daily as he once did; instead, he is shaving perhaps twice a week, if at all. This also applies to men that grow real beards, many of whom will not shave for weeks, perhaps months, at a time.

The Men's Grooming in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Men's Grooming market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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MEN'S GROOMING IN BELGIUM

May 2018

Headlines
Prospects
Beard Trend Results in Decline for Men's Shaving
Wide Scope for Growth in Men's Toiletries
Millennials Drive Growth
Competitive Landscape
A Concentrated Competitive Landscape
Key New Launches of 2017

Category Data
Table 1 Sales of Men's Grooming by Category: Value 2012-2017
Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Static Performance for Beauty and Personal Care in 2017
Free From and Natural Ingredients Are the Main Growth Drivers
Premium Outperforms Mass
More Free From, Natural and Sustainable Products in 2017
Signs of Recovery

Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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