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Men's Grooming in Belgium

  • ID: 1345890
  • Report
  • Region: Belgium
  • 20 pages
  • Euromonitor International
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The strong trend towards long beards strongly affected men’s shaving products towards the end of the review period. Well-established, big manufacturers tried to react to this with strong promotion in channels such as grocery and beauty specialist retailers. However, this did not prove successful. In fact, whilst the consumer base remained nearly the same over the review period, the main difference is in the frequency with which man shave, which has declined strongly since 2013.

The Men's Grooming in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in Belgium

List of Contents and Tables
Headlines
Prospects
Shaving Products Decline Strongly
Wide Margin for Growth in Men's Toiletries
Millennials Key To Men's Grooming Development
Competitive Landscape
Procter & Gamble, Unilever Lead in Concentrated Competitive Landscape
Players in Men's Fragrances See Strong Growth
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Slight Growth for Beauty and Personal Care Value Sales in 2018
Free From, Naturalness and Sustainability Are the Main Growth Drivers
Premium Brands Outperform Mass
New Launches: Natural, Sustainable, Cruelty Free, Vegan
Healthy Growth Ahead for Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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