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Oral Care in Bulgaria

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    Report

  • 23 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1269148
Due to the influence of social media, the popularity of teeth whitening at home is gathering pace in Bulgaria and this is contributing to the positive development of oral care in Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss.

The Oral Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Teeth whitening and general importance of oral care underpin sales
  • Health and personal care stores take the lead in distribution
  • Electric toothbrushes register strong value growth
PROSPECTS AND OPPORTUNITIES
  • Demand for natural-based oral care is expected to rise
  • Oral care e-commerce sales to rise further
  • Price sensitivity will weigh on purchasing decisions in oral care
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2018-2023
  • Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources