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Oral Care in Latvia

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    Report

  • 20 Pages
  • May 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 1269156
Oral care registered a modest increase in current value sales, though volume sales were unchanged. Core products like toothpaste and manual toothbrushes drove the bulk of purchases. However, while value was the key driver of sales, there was also growing interest in products offering additional benefits. For instance, in toothpaste. shoppers showed growing interest in toothpaste with added benefits, such as anti-sensitivity or natural ingredients.

The Oral Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales unchanged
  • Colgate-Palmolive continues to lead, but Procter & Gamble gains most value share
  • Grocery retailers dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Premiumisation supports value sales
  • Focus on natural ingredients and sustainability
  • Continuing innovation and focus on multiple benefits
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2019-2024
  • Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources