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Surface Care in Peru

  • ID: 1269273
  • Report
  • March 2020
  • Region: Peru
  • 5 pages
  • Euromonitor International
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Peruvian consumers are very price sensitive and react positively to promotions related to product price reduction such as “buy 2 and get 3” or enticing discounts such as 50% off the second product or a free small bottle for the purchase of large presentations. These promotions are usually held by supermarkets and hypermarkets, supporting the growth of modern distribution channels.

The Surface Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Headlines
  • Prospects
  • Importance of promotions and fragrance in surface care
  • Old cleaning traditions prevail
  • Profile of Peruvian women is changing
  • Competitive Landscape
  • Specialised products versus brands with wide portfolios
  • Development of kitchen cleaning products and new fragrances
  • Private label ranges continue to expand
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Busy lifestyles and demand for efficient products drive sales in 2019
  • Traditional products remain popular
  • Alicorp SAA acquires Intradevco Industrial SA in 2019
  • Traditional brands remain popular, whilst environmentally-friendly products are still niche
  • Further growth expected with demographic changes and rising urbanisation
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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