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Surface Care in Brazil

  • ID: 228610
  • Report
  • February 2020
  • Region: Brazil
  • 4 pages
  • Euromonitor International
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In surface care in Brazil, 2019 witnessed an ever-growing number of new formulation attributes, especially in multi-purpose cleaners. The extended number of novelties tapping into differentiation and specific needs supported value growth in surface care in 2019.

The Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Brazil
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • New attributes and claims arise and drive value growth in surface care
  • Green cleaning and natural-based products hit surface care
  • Wipes resurges with distinct positioning
  • Competitive Landscape
  • Competition intensifies as multinationals bring in innovation
  • Brand and channel positioning refreshes low differentiation categories
  • Private label intensifies its footprint in low differentiation categories
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Environment of optimism weakens but an upward trend slowly benefits the home care industry
  • Polar opposite strategies target either frugality or premiumisation
  • Unilever and emerging small-batch disruptors refresh home care
  • Innovation shifts towards an environmentally-friendly approach
  • Home care faces the challenge of finding the right equation to expand the sustainability agenda
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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