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Bath and Shower in Romania

  • ID: 1292655
  • Report
  • July 2020
  • Region: Romania
  • 26 pages
  • Euromonitor International
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Bath and shower recorded healthy current value growth in 2019, driven by mass brand owners’ new product launches and a consumer appetite for novelty and innovation. Some of the most innovative new entries were positioned to deliver an indulging experience, offering discovery through the senses. Beiersdorf’s new Nivea Clay Fresh shower gel with natural clay in its ingredients stood out through its authentic branding and the benefits that clay offers, such as detoxifying the skin.

The Bath and Shower in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Bath and shower driven by innovation and offering an indulging experience
  • Increasing demand for natural products in bath and shower
  • International brands lead bath and shower, in which private label has a strong presence
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2014-2019
Table 2 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 5 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 7 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Dermocosmetics growing in popularity
  • International players dominate the market
  • Good prospects for beauty and personal care, but also some visible threats
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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