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Bath and Shower in South Korea

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    Report

  • 23 Pages
  • May 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 1292659
Bath and shower maintained solid retail current value growth in South Korea in 2024, although the rate of increase was lower than seen in 2023. However, performances varied widely across categories. Since the end of the pandemic, sales of hand sanitisers have been steadily declining, and this trend continued in 2024, with a double-digit fall in sales. Nevertheless, sales were still far higher than seen in 2019, pre-pandemic.

The Bath and Shower in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Body wash/shower gel continues its rise in popularity as consumers move away from bar soap
  • LG Household & Health Care continues to innovate to maintain its lead
  • Health and personal care stores increases its distribution share due to offering new brands, and in-store events
PROSPECTS AND OPPORTUNITIES
  • Slow value growth despite the declining population, due to premiumisation and increasing per capita usage
  • Growth opportunities for intimate washes, although from a low base
  • Added value in the form of skin-friendly products in liquid soap
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources