Bath and Shower in Taiwan

Bath and shower is a mature and highly competitive category in Taiwan. While retail volume sales are limited in such a mature market, consumption picked up slightly in 2024. Price competition intensified in the mass segment, as brands sought to attract consumers, with widespread use of promotions and offers driving volume sales. Due to high costs of living and limited household budgets, many consumers stuck to mass bath and showers, with few consumers trading up to premium alternatives.

The Bath and Shower in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.