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Colour Cosmetics in Kazakhstan

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    Report

  • 20 Pages
  • May 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1292696
Colour cosmetics in Kazakhstan recorded positive growth in current value terms in 2024, with modest gains in volume following stagnant demand in 2023. Following the easing of pandemic restrictions, consumer interest in appearance saw a significant revival, particularly among younger, urban populations. Make-up is no longer reserved for special occasions, instead, it has become a daily ritual and a form of self-expression.

The Colour Cosmetics in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Colour cosmetics rebounds as self-expression returns post-pandemic
  • Focus on localisation helps brands to extend their reach
  • Social media platforms help to drive sales through e-commerce
PROSPECTS AND OPPORTUNITIES
  • Shift towards premiumisation and natural beauty will support value growth
  • Growing appetite for hybrid colour cosmetics
  • Ethical claims will play a growing role in brand differentiation
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources