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Colour Cosmetics in Kazakhstan

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    Report

  • 23 Pages
  • June 2022
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1292696
Colour cosmetics was one of the worst hit categories by the pandemic as, with little opportunity to socialise or spend time out of the house, consumers paid less attention to their personal appearance. This led to less use of and fewer sales of colour cosmetics. Whilst all categories saw value sales declines in 2020, there was a less notable decrease in eye and facial make-up.

The Colour Cosmetics in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COLOUR COSMETICS IN KAZAKHSTANKEY DATA FINDINGS
2020 IMPACT
  • Colour cosmetics among the most negatively impacted categories by COVID-19
  • Consumers’ social media engagement evolves in 2020
  • L'Oréal Kazakhstan strengthens its grip on the leadership position in colour cosmetics

RECOVERY AND OPPORTUNITIES
  • Colour cosmetics to bounce back with positive growth in 2021
  • Old and new consumer habits in the post-pandemic period
  • E-commerce to continue growing

CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Multinational companies reinforce their leadership positions by successfully anticipating the new consumer demands in the pandemic
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources