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Hair Care in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292776
A large proportion of consumers in Belarus opted to engage in home seclusion, self-isolation and social distancing measures as a way of halting COVID-19 transmission during 2020 resulting in retail value sales growth of hair care slowing.

The Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Home seclusion and consumers’ price sensitivity leads to slower growth in 2020
  • Players lure price sensitive consumers with promotions in 2020
  • Multinationals characterise hair care in Belarus, with intense competition in 2020

RECOVERY AND OPPORTUNITIES
  • Hair care sales growth expected over the forecast period as consumers return to hair salons and shopping at brick-and-mortar stores
  • Expected unit price increases likely to slow volume growth over the forecast period
  • Advertising and promotions will help players succeed in the forecast period

CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources