Hair Care in Guatemala

Hair care registered only modest growth in current value terms in Guatemala in 2024. Despite inflation being more controlled than in the previous two years, the sustained high cost of everyday goods - including personal care products - meant that Guatemalans continued to feel the pressure on their purchasing power. As a result, many consumers opted for larger, family-sized packs or prioritised products offered at promotional prices.

The Hair Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.