Health and Wellness in Belgium

  • ID: 1292786
  • Report
  • Region: Belgium
  • 84 pages
  • Euromonitor International
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Health and wellness performed very well in 2017. Health and “naturalness” are the overall trends shaping packaged food and drink in Belgium. The image of packaged food and drink is constantly deteriorating because of the long list of additives the products contain and the unnatural perception they have. As a result, Belgians are reducing their consumption of packaged food and drink.

The Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN BELGIUM

List of Contents and Tables

Executive Summary
Good Overall Performance
"naturalness"
Fragmentation of the Competition
Greater Distribution
Bright Future
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Drives Growth
Water Consumption Increases
Reduced Sugar May Be A Solution for Juice
Competitive Landscape
Reduced Sugar and Portion Control
Further Sugar Tax Expected
Standard Sugar Level Is Decreasing
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Perceived "naturalness" of Food Will Be Increasingly More Important
Indulgence Is Expected To Grow in Importance
Growth in Dairy Alternatives Negatively Impacts Better for You Dairy
Competitive Landscape
Private Label
Dairy Player Leads in Better for You
Better for You Products Remain Just An Extension To the Original Formulated Products
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Will Continue To Grow
Sports Drinks Is Under Pressure
Smaller Categories Are Growing
Competitive Landscape
Leading Player Loses Share
Scepticism
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Sceptical About Claims, Consumers Seek Natural Food
Fortified/functional Milk To Perform Strongly in the Forecast Period
Reduced Shelf Space Negatively Affects Ff Products
Competitive Landscape
Kellogg, Danone Lead in Fortified/functional Category
Private Label Slowly Gaining Share
Ff Sugar Confectionery Players Expected To Increasingly Struggle
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Diversifying Diets With Free From Variants
Free From Dairy Rising
Flexitarianism
Competitive Landscape
Free From Dairy and Dairy Alternatives
Meat Substitutes Thrive
EU Regulation
Category Data
Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Water Consumption Is Increasing
Flavoured Bottled Water, the Indulgence Bottled Water
Nh Juices Perform Less Badly Than Other Juices
Competitive Landscape
Natural Image Increases Sales
Spadel Cultivates Its Natural Image
Category Data
Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Underperformance Explained
Genuine Naturally Healthy Image Attracts Consumers
Positive Growth Expected in Favourable Market Environment
Competitive Landscape
Nh Bread Scene Highly Competitive
High-fibre Staple Food
Positioning Is Important for Naturally Healthy Foods
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Beverages, A Growing Trend
Organic Soft Drinks Is Developing
Competitive Landscape
Wider Distribution
Fragmented Competitive Landscape
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy and Environmentally Friendly Diets Boost Growth
Private Label Tapping Into the Demand
Daily Consumption Expected To Increase
Competitive Landscape
Private Label, Specialists Most Focussed on Organics
Organic Is More Natural and Healthier
Flexitarianism
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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