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Health and Wellness in Belgium

  • ID: 1292786
  • Report
  • Region: Belgium
  • 86 pages
  • Euromonitor International
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In 2018, there was a significant discrepancy between the performance of health and wellness packaged food and beverages. Consumer scepticism proved stronger within food, especially when it came to better for you and fortified/functional packaged food. On the other hand, driven by the implementation of the sugar tax, an important wave of new launches in beverages, featuring low or zero sugar content, resulted in a very dynamic performance for better for you beverages.

The Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Belgium

List of Contents and Tables
Executive Summary
Health and Wellness Beverages Outperforms Packaged Food
Naturalness and Zero Sugar Trends Drive Value Sales
Trend Towards Further Fragmentation in Health and Wellness
Health and Wellness Gains Wider Distribution
Positive Performance During Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Health Concerns Over Sugar Content
Better for You Beverages Posts Limited Growth
Increased Water Consumption Impacts Better for You Soft Drinks Beverages
Competitive Landscape
Coca-Cola Continues To Lead Sales, Despite Stagnating Value Share
New Sugar-free Alternatives Performing Well
Portion Control Key To New Launches
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Better for You Food Perceived As Overly Processed
Focus on Quality Limiting Better for You Growth
Growth in Dairy Alternatives Negatively Impacts Better for You Dairy
Competitive Landscape
Strong Private Label Share Within Better for You Food
Dairy Players Continue To Lead Better for You Food Sales
Lack of Focus on Better for You Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Dynamism of Energy Drinks Drives Value Sales
Sports Drinks Sales Continue Decreasing
Fortified/functional Hot Drinks Also Sees Growth
Competitive Landscape
Leading Player Loses Sales Share
Wide Product Offering Helps Improve Positioning
Consumers Remain Sceptical Over Health Claims
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Scepticism of Health Claims Limits Fortified/functional Growth
Growing Competition From Free From, Naturally Healthy and Organic Products
Fortified/functional Milk Formula To Perform Strongly
Competitive Landscape
Kellogg and Danone Continue To Lead Sales
Private Label Slowly Gaining Share
Ff Sugar Confectionery Players Expected To Struggle
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Food Booming Due To Rising Demand for Healthy Nutrition
Booming Demand for Free From Dairy Boosting Overall Growth
Flexitarianism Trend Promoting Further Growth in Free From Meat Products
Competitive Landscape
Free From Dairy and Dairy Alternatives
Free From Meat Substitutes Thriving Thanks To New Product Launches
Private Label Players Continue To Lead the Way Within Free From Packaged Food
Category Data
Table 56 Sales of Free From by Category: Value 2013-2018
Table 57 Sales of Free From by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Free From: % Value 2014-2018
Table 59 LBN Brand Shares of Free From: % Value 2015-2018
Table 60 Distribution of Free From by Format: % Value 2013-2018
Table 61 Forecast Sales of Free From by Category: Value 2018-2023
Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Water Consumption Benefits Nh Bottled Water
Flavoured Water Leads Growth
Naturally Healthy Rtd Tea Continues To Grow Strongly
Competitive Landscape
Spadel Gains Value Share
Expanding Naturalness Trend To New Areas
Natural Image Key To Innovation
Category Data
Table 63 Sales of NH Beverages by Category: Value 2013-2018
Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Conscious Consumers Seeking Naturally Healthy Products
Genuine Naturally Healthy Image Attracting Consumers
Positive Growth Expected in Favourable Environment
Competitive Landscape
Nh Bread Remains Highly Competitive
Rising Demand for High-fibre Staple Food
Positioning Important for Naturally Healthy Foods
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Becoming Trendier
Organic Hot Drinks Grow Strongly
Organic Soft Drinks Continues To Develop
Competitive Landscape
Organic Beverages Benefit From Wider Distribution
Competitive Landscape Remains Fragmented
Improving Private Label Positioning
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2013-2018
Table 78 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 81 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy and Environmentally Friendly Diets Boost Growth
Private Label Tapping Into Growing Demand
Organic Milk Formula Continues To Drive Growth
Competitive Landscape
Private Label and Specialists Most Focused on Organic Food
Retail Outlet Expansion Key To Value Growth
Bright Future But Traditional Players Need To Carefully Manage Portfolios
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 88 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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