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Health and Wellness in Denmark

  • ID: 1292787
  • Report
  • Region: Denmark
  • 83 pages
  • Euromonitor International
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Health and wellness in Denmark continued to see solid growth rates in 2018 as all main categories registered positive growth in retail value sales. Danish consumers continue to increase demand for products that contain ingredients with positive health effects such as those which claim to benefit energy levels, weight loss and general wellbeing.

The Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Denmark

List of Contents and Tables
Executive Summary
Health and Wellness in Denmark Continues Its Strong Performance
Health and Wellness Trend Shapes Demand
Royal Unibrew Expands Its Lead in Hw Beverages
Modern Grocery Retailers Remains the Dominant Distribution Channel
Positive Growth Expected Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sugar Avoidance and A Hot Summer Drive Growth in 2018
Bfy Reduced Caffeine Beverages Continue To Struggle
Outlook for Bfy Reduced Sugar and Reduced Caffeine Beverages Is Mediocre
Competitive Landscape
Carlsberg Danmark Continues To Lead Bfy Beverages
Private Label Struggles Against Powerful Brands
Competition Set To Continue
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
High Sugar Intake Still Worries Researchers, But It Is Not the Only Problem
High Salt Intake Becomes A Known Problem in Denmark
Self-education in Nutrition Leads To Differentiation Between Good and Bad Fats
Competitive Landscape
Toms Gruppen A/S Leads Sugar-free Sugar Confectionery
Arla Foods Amba Rules Most Bfy Dairy Categories
Private Label Has A Weak Presence in Bfy Categories
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Beverages Benefits From Demand for Energy Drinks
Demand for Ff Beverages Drives Innovation Efforts
Strong Growth To Continue
Competitive Landscape
Royal Unibrew Becomes the Leading Player in Ff Beverages
the Presence of Private Label Remains Marginal
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Updated Legal Framework Shapes Fortified/functional Packaged Food
Age-specific Nutrition Recommendations Shape Sales of Fortified/functional Packaged Food
the Main Fortified/functional Ingredients Remain Unchanged
Competitive Landscape
Public Health Researchers Urge Food Producers To Add D Vitamins To Their Products
Mondelez Danmark Aps Monopolistically Rules Ff Gum
Kohberg Brød A/S Receives Negative Media Attention
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Diets Feature in the Healthy Danish Lifestyle
the Danish Milk Debate Continues
Negative Criticism of the Free From Gluten Diet Slows Down Growth
Competitive Landscape
Conflict of Interest Seen Between Free From and Traditional Dairy Players
Arla Foods Amba Reports Explosive Growth in Free From Lactose Products
Arvid Nordquist Aps and Semper Ab Continue To Rule in Free From Gluten Bread
Category Data
Table 52 Sales of Free From by Category: Value 2013-2018
Table 53 Sales of Free From by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Free From: % Value 2014-2018
Table 55 LBN Brand Shares of Free From: % Value 2015-2018
Table 56 Distribution of Free From by Format: % Value 2013-2018
Table 57 Forecast Sales of Free From by Category: Value 2018-2023
Table 58 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
the Strong Health and Wellness Trend Drives Sales of Nh Beverages
Nh Bottled Water Faces A Challenge From Tap Water
Moderate Growth Expected in the Forecast Period
Competitive Landscape
Rynkeby Foods Remains the Leading Player
Private Label's Presence Remains Strong Despite A Small Decline
Category Data
Table 59 Sales of NH Beverages by Category: Value 2013-2018
Table 60 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 62 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 63 Distribution of NH Beverages by Format: % Value 2013-2018
Table 64 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Nuts, Seeds and Trail Mixes Supports Growth
High-fibre Products Gain Positive Media Coverage
Different Inputs on Nh Honey Confuse Consumers
Competitive Landscape
Pastella Continues To Lead Nh High Fibre Pasta
Orkla Foods Danmark A/S Leads Nh High Fibre Breakfast Cereals
Private Label Increases Its Share of Nh Honey To the Cost of Main Players
Category Data
Table 66 Sales of NH Packaged Food by Category: Value 2013-2018
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 70 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Continues Its Strong Performance
Room for Growth Remains in Organic Beverages
Solid Growth Expected in the Forecast Period
Competitive Landscape
Private Label Continues Its Solid Performance
Manufacturers Respond To Increased Demand for Organic Products
Category Data
Table 73 Sales of Organic Beverages by Category: Value 2013-2018
Table 74 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 76 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 77 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 78 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Denmark Has the Highest Organic Ratio in the World
Organic Products Equal High Quality in People's Minds
More Organic Product Shelf Space Simplifies Purchasing Decisions
Competitive Landscape
Private Label Is Among the Leading Players in Organic Packaged Food
Domestic Brands Enjoy Greater Customer Trust
Arla Foods Amba Leads Organic Packaged Food
Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 84 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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