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Health and Wellness in Greece

  • ID: 1292789
  • Report
  • February 2020
  • Region: Greece
  • 83 pages
  • Euromonitor International
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Health and wellness is developing as a key trend in food and beverages in Greece, with most developments tapping into health and wellness. Manufacturers are continuing to invest in this trend, resulting in an increase in both product variety and consumer awareness. Retailers are allocating more shelf space to health and wellness food and drinks, further boosting awareness and sales. Because of the low penetration of health and wellness products in the country, growth potential remains high.

The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Increasing Product Variety And Consumer Awareness Benefit Health And Wellness
  • Rising Health Consciousness Creates Growth Opportunities For Health And Wellness
  • Competitive Landscape Increasingly Fragmented In 2019
  • Supermarkets Lead And Are Allocating More Space To Health And Wellness Products
  • High Growth Potential Over The Forecast Period Due To Low Product Penetration
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Reduced Sugar Non-Cola Carbonates Is The Best Performer From A Low Base
  • Reduced Caffeine Beverages Sales Low Without An Established Consumer Base
  • Stevia Remains Under The Spotlight
  • Competitive Landscape
  • Global Stalwart Coca-Cola Leads, Followed By Domestic Green Cola
  • Pepsico And Coca-Cola Dominate Reduced Sugar Rtd Tea
  • Strong Presence Of Domestic Players
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Stevia Is Expected To Replace Sugar In More Products
  • Increased Publicity For Reduced Fat Products, Especially Butter, As High Cholesterol Is On The Rise
  • High Salt Consumption In Greece Encourages New Product Development With Reduced Salt
  • Competitive Landscape
  • Delta Foods Leads With Its Broad Portfolio Of Well-Established Brands
  • Leading Players Hit By Falling Demand In Reduced Fat Dairy Categories
  • Bfy Manufacturers Adjust Their Portfolios To Stay Competitive
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Ff Bottled Water Records The Highest Growth In 2019, But Sales Remain Minimal
  • Ff Rtd Tea Introduced In Greece In 2019
  • Good Performance Of The Hell Brand Ensures Further Growth For Energy Drinks
  • Competitive Landscape
  • Coca-Cola Leads With Its Wide Brand Portfolio
  • Further Share Gain For Hell Energy Thanks To Favourable Pricing And Widened Availability
  • Increased Consumer Awareness Of Isotonic Beverages Benefits Fotoni Sa
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients In Fortified/Functional 100% Juice: % Value 2014-2019
  • Table 35 Key Functional Ingredients In Fortified/Functional Juice Drinks (Up To 24% Juice): % Value 2014-2019
  • Table 36 Key Functional Ingredients In Fortified/Functional Nectars (25-99% Juice): % Value 2014-2019
  • Table 37 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 38 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 39 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 40 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 41 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The High-Protein Trend Continues To Gain Momentum In 2019
  • New Vitamin-Enriched Products Stimulate Sales
  • High Prices Limit The Development Potential Of Ff Packaged Food
  • Competitive Landscape
  • A Broad Portfolio Of Well-Known Brands Ensures Nestlé Lead In 2019
  • Ff Milk Formula Players Suffer As Birth Rates Decline
  • Continued Growth For Arla Foods With Its Arla Protein Range
  • Category Data
  • Table 42 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 43 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 44 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 45 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 46 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 47 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 48 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 49 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 50 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 51 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2016-2019
  • Table 52 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 53 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 54 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Rising Health Consciousness And Increased Availability Benefit Free From Sales
  • High Prices Still A Barrier To Demand For Free From Products
  • Free From Dairy Products And Meat Benefit From Rising Popularity Of Veganism
  • Competitive Landscape
  • Increasing Consumer Interest In Free From Gluten And Free From Lactose Products Influences New Product Development
  • Competitive Environment Set To Become More Fragmented
  • Category Data
  • Table 55 Sales Of Free From By Category: Value 2014-2019
  • Table 56 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 57 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 58 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 59 Distribution Of Free From By Format: % Value 2014-2019
  • Table 60 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 61 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Nh Mineral Bottled Water Leads Sales And Enjoys Further Growth In 2019
  • Competition With Fresh Juice Affects Growth Potential Of Nh Juice
  • Superfruit Juice Is The Key Trend Driving Growth In Nh Juice
  • Competitive Landscape
  • Coca-Cola Hbc Continues To Lead In 2019
  • Olympos Leads Chilled Nh Juice With Its Wide Variety Of Superfruit Juices
  • Increasing Product Variety Ensures Further Growth For Private Label
  • Category Data
  • Table 62 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 63 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 64 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 65 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 66 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 67 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 68 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Nh Packaged Food Benefits From Better Nutrition Education
  • New Products Enriched With Ingredients Known For Their Nutritional Value
  • Consumers Show Growing Interest In Nh High Fibre Products
  • New Launches, Marketing Activities And Rising Health Consciousness To Ensure Future Growth
  • Competitive Landscape
  • Alfa-Beta Leads With Its Wide Range Of Products Covering All Price Segments
  • Increasing Fragmentation As New Players Enter The Category
  • New Launches Strengthen Interest In Nh Packaged Food
  • Category Data
  • Table 69 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 70 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 71 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 72 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 73 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 74 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 75 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Growth Hindered By Low Awareness
  • Limited Availability Of Organic Products Is A Key Obstacle To Growth
  • Competitive Landscape
  • Christodoulou Bros Sa Leads And Espa Sa Discontinues Its Organic Carbonates
  • Private Label Ranks Second, Led By Alfa-Beta Vassilopoulos Sa
  • Dimfil Ltd Gains Further Share Due To Its Strong Presence In Organic Hot Drinks
  • Category Data
  • Table 76 Sales Of Organic Beverages By Category: Value 2014-2019
  • Table 77 Sales Of Organic Beverages By Category: % Value Growth 2014-2019
  • Table 78 Nbo Company Shares Of Organic Beverages: % Value 2015-2019
  • Table 79 Lbn Brand Shares Of Organic Beverages: % Value 2016-2019
  • Table 80 Distribution Of Organic Beverages By Format: % Value 2014-2019
  • Table 81 Forecast Sales Of Organic Beverages By Category: Value 2019-2024
  • Table 82 Forecast Sales Of Organic Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • High Prices Hamper The Development Of Organic Packaged Food In Greece
  • Expansion Of Organic Products In Modern Retailers And Development Of Organic Markets
  • Organic Baby Food Sales Supported By Increased Availability And Parents Wanting Their Best For Their Children
  • Competitive Landscape
  • Hellenic Dairies' Wide Range Of Well-Recognised Brands Ensures Its Top Spot In 2019
  • New Products To Attract Consumer Interest
  • Category Data
  • Table 83 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 84 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 85 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 86 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 87 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 88 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 89 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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