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Health and Wellness in Greece

  • ID: 1292789
  • Report
  • Region: Greece
  • 83 pages
  • Euromonitor International
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The health and wellness trend was thriving in Greece towards the end of the review period, positively affecting consumption patterns in packaged food and beverages. Manufacturers are continuing to heavily invest in this trend, which is resulting in a significant increase in product variety and in activities that are set to boost consumer awareness.

The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Greece

List of Contents and Tables
Executive Summary
Health and Wellness Posts Low Current Value Growth
Free From Under the Spotlight
Competitive Landscape Increasingly Fragmented
Supermarkets A Leading Distribution Channel
Sales Are Set To Continue Posting An Increase Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Beverages Continue To Gain Share Within Beverages
Stevia Remains Under the Spotlight
Weight Management the Key Trend Driving Growth
Competitive Landscape
Coca-Cola Hellenic Bottling Co SA Retains Lead
Presence of Domestic Players
Product Variety Is Growing
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Potential for Reduced Sugar Products Sweetened With Stevia
Reduced Fat Products Aim To Tap Into Popularity of the Mediterranean Diet
Rising Health Awareness Presents Opportunities and Challenges
Competitive Landscape
Delta Foods Maintains Its Lead in 2018
Leading Players Hit by Falling Demand in Reduced Fat Dairy Categories
Bfy Manufacturers Adjust Their Portfolios To Stay Competitive
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Introduction of Ff Bottled Water Is the Key Development
Penetration of Ff Sport Drinks Remains Low, Yet There Is Growth Potential
Ff Tea Posts Strong Growth, Energy Drinks Retains Strong Growth Potential
Competitive Landscape
Coca-Cola Hellenic Bottling Co SA Retains Lead
Hell Energy Hellas Gains Value Share
New Players Enter Fortified/functional Beverages
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
High-protein Ff Products Continue To Gain Popularity in Greece
Greeks Lose Confidence in the Health Claims Made by Ff Products
High Prices Limit Development Potential of Ff Packaged Food
Competitive Landscape
Nestlé Maintains Its Lead in 2018
Ff Milk Formula Players Suffer As Birth Rates Decline
Arla Foods Continues To Gain Ground
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Interest in Free From Packaged Food Continues To Rise
High Prices Still A Barrier To Demand for Free From Products
Free From Dairy Products Benefit From Growing Popularity of Veganism
Competitive Landscape
Leader SA Strengthens Its Lead in Free From Packaged Food
Entry of Mainstream Brands Heightens Awareness of Free From Categories
Competitive Environment Set To Become More Fragmented
Category Data
Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Naturally Healthy Beverages Is Largest Category Within Health and Wellness Beverages in Greece
Marginal Increase Anticipated for Sales of Nh Fruit/vegetable Juice
Competitive Landscape
Coca-Cola Hellenic Bottling Co Leads Sales
Local Companies Outperform Multinationals
Private Label Gains Share Amidst Sklavenitis's Outlet Expansion
Category Data
Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Packaged Food Benefits From Better Education About Nutrition Among Greeks
Consumers Show Growing Interest in Nh High Fibre Products
Nh Products Remain Reasonably Affordable Despite Their Premium Image
Competitive Landscape
Alfa-beta Continues To Lead Nh Packaged Food
Increasing Fragmentation Limits Overall Value Share Movements
New Launches Will Continue To Strengthen Interest in Nh Packaged Food
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Penetration and Growth Potential of Organic Beverages Remain Low
Limited Product Variety and Availability Are Obstacles To Growth
Competitive Landscape
Epsa Leads Organic Beverages
Alfa-beta Vassilopoulos SA Leads Organic Private Label Products
Dimfil Ltd Gains Share in Organic Beverages
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2013-2018
Table 75 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 78 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Grocery Retailers Expand Their Offer of Organic Products
Unfavourable Economic Conditions Continue To Limit Demand
Price Competition Boosts Growth in Organic Baby Food Volume Sales
Competitive Landscape
Hellenic Dairies Leads Organic Packaged Food in 2018
Frezyderm Faces Growing Competition in Organic Milk Formula
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 85 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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