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Health and Wellness in Greece

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    Report

  • 58 Pages
  • November 2023
  • Region: Greece
  • Euromonitor International
  • ID: 1292789
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Good source of vitamins other hot drinks maintains significant growth
  • Natural claim leads in health and wellness hot drinks in 2022
  • Dairy free receives a boost within health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • Hot tea with immune support looks like hot trend
  • Organic most promising in health and wellness hot drinks to 2027
  • No caffeine hot drinks set to see volumes fall
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • No sugar is the main driver in almost all soft drinks categories
  • Natural leads health and wellness soft drinks in 2022
  • High protein most dynamic claim in health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
  • Consumers to look for extra vitamins and antioxidants in the forecast period
  • Natural offers promise in health and wellness soft drinks to 2027
  • No salt expected to grow due to concerns over the harm caused by too much salt
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sugar reduction remains a key innovation area for chocolate confectionery
  • Gluten free leads health and wellness snacks in 2022
  • Probiotic snack bars capture consumer attention in 2022
PROSPECTS AND OPPORTUNITIES
  • Low salt and high fibre savoury snacks are set to grow
  • Gluten free also shows significant promise in health and wellness snacks
  • Plant-based expected to appeal to more Greek consumers
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High protein records strong rise
  • Low fat holds first place within health and wellness dairy products and alternatives in 2022
  • No sugar becoming more popular within health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
  • Plant-based dairy and functional/fortified baby food expected to grow
  • Good source of vitamins most promising in health and wellness dairy products and alternatives to 2027
  • Digestive health expected to record rising popularity
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ready meals keeps up with vegan trends
  • Gluten free holds first place within health and wellness cooking ingredients and meals in 2022
  • Dairy free records rising sales within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
  • Jams will see boost in sales due to low sugar, organic and breakfast trends
  • Vegan shows promise in health and wellness cooking ingredients and meals
  • Lactose free set to grow during forecast period while trans fats are in focus
CATEGORY DATA
  • Table 46 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 47 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 48 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 49 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 50 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 51 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 52 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 53 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 54 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High fibre and organic pasta show strong increases alongside organic cereals after pandemic
  • 2022 sees gluten free in the lead in health and wellness staple foods
  • Consumer search for foods with functional benefits boosts bone and joint health
PROSPECTS AND OPPORTUNITIES
  • Vegan meat and seafood substitutes expected to grow
  • Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
  • Immune support offers potential
CATEGORY DATA
  • Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027