Health and Wellness in Norway

  • ID: 1292793
  • Report
  • Region: Norway
  • 81 pages
  • Euromonitor International
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In 2017, HW packaged food recorded strong retail current value sales growth, while HW beverages saw a more moderate increase. As a result, retail value growth was fairly steady for health and wellness overall. In HW packaged food, organic products’ alignment with the natural food trend fuelled sales, as these products tend to be locally-sourced.

The publisher's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN NORWAY

Executive Summary
Positive Value Growth for Health and Wellness
More Advanced Products Gain Popularity
Tine Continues To Lead in Health and Wellness
Low-priced Private Label Shifts Distribution Further Towards Grocery Retailers
Limits on Potential Growth Due To Slowing Demand for Ff and Nh Products

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Proposed Hike in Sugar Tax May Have Implications for Reduced Sugar Beverages
Sugar Avoidance and Collaboration Fuel Reduced Sugar Soft Drinks
Competitive Landscape
Coca-Cola Gains Ground As Zero Sugar Becomes the Main Focus
Slower Growth Anticipated for Reduced Sugar Concentrates

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Better for You Packaged Food Faces Intense Competition
Reduced Fat Dairy Continues To Dampen Overall Value Growth
Fewer Better for You Products
Competitive Landscape
Dairy Players Dominate
Domestic Food Giant Orkla Continues To Gain Value Share

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortified/functional Beverages Benefits From Demand for Energy Boosts
Fast Development of Ff Bottled Water
Lack of Innovation Within Ff Sports Drinks
Competitive Landscape
Red Bull Norge and Coca-Cola Enterprises Norge Dominate
Innovation From Leading Players Remains Absent in Ff Sports Drinks

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Recommendations From Health Authorities Boost Sales
Stringent Regulatory Framework Limits More Dynamic Growth
Gradual Change Within Milk Continues To Impact Fortified/functional Packaged Food
Competitive Landscape
Tine SA Continues To Assert Its Dominance
Medicated Confectionery Continues To Account for the Bulk of Sales Within Ff Confectionery

Category Data
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Becomes More Mainstream, Boosted by Healthy Diets and Media Exposure
Free From Gluten Is A Hot Topic With Possibilities for Continued Strong Growth
Low Incidence of Lactose Intolerance in Norway Occasions More Modest Growth
Competitive Landscape
Dairy Players Continue To Govern Value Sales
Rising Competition

Category Data
Table 52 Sales of Free From by Category: Value 2012-2017
Table 53 Sales of Free From by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Free From: % Value 2013-2017
Table 55 LBN Brand Shares of Free From: % Value 2014-2017
Table 56 Distribution of Free From by Format: % Value 2012-2017
Table 57 Forecast Sales of Free From by Category: Value 2017-2022
Table 58 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Bottled Water Declines Following Poor Summer and High Confidence in Tap Water
Nh Superfruit 100% Juice Is Expected To Continue To See Strong Growth
Competitive Landscape
Leading Player Takes A Hit With the Decline of Nh Bottled Water
Sunniva Drikker Grows Through Innovation and Alignment With the Health Trend

Category Data
Table 59 Sales of NH Beverages by Category: Value 2012-2017
Table 60 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 62 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 63 Distribution of NH Beverages by Format: % Value 2012-2017
Table 64 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Health Interest Gradually Boosts Sales of Naturally Healthy Packaged Food
Category Consolidation Emerges As A Major Threat To Naturally Healthy Packaged Food
Government Initiatives Have Long-term Benefits
Competitive Landscape
Fragmented Competitive Landscape Offers Possibilities for New Entrants
Unusual Competitive Landscape in Bread Impacts Sales

Category Data
Table 66 Sales of NH Packaged Food by Category: Value 2012-2017
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 70 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Hot Drinks Drives Growth
Organic Fruit/herbal Tea Appeals To Young Consumers
Competitive Landscape
the Top Players Are Concentrated in Organic Hot Drinks
Nestlé Grows Fast Through Organic Instant Coffee

Category Data
Table 73 Sales of Organic Beverages by Category: Value 2012-2017
Table 74 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 76 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 77 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 78 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic and Locally-sourced Packaged Food
Private Label Addresses Consumers' Main Concern
Organic Fresh Food Undermines Sales of Organic Packaged Food But Increases Exposure
Competitive Landscape
Growth of Players in Top Three Categories
Private Label Players Augment Their Positions

Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 84 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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