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Health and Wellness in Norway

  • ID: 1292793
  • Report
  • Region: Norway
  • 86 pages
  • Euromonitor International
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While health and wellness beverages experienced slower growth in 2018, health and wellness packaged food recorded a similar performance to the review period, resulting in steady growth for health and wellness overall. Free from performed dynamically within packaged food, following increasing interest in plant-based eating, food sensitivity and allergies.

The Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Norway

List of Contents and Tables
Executive Summary
Steady Growth for Health and Wellness, But Not Without Challenges
Sharp Increase in Soft Drinks Tax Has Negative Effects on Health and Wellness
Tine Maintains Its Leading Position of Hw Packaged Food
Price Campaigns and Private Label Shifts Distribution Further To Grocery Retailers
Free From and Organic Expected To Record Most Dynamic Performances
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Hike in Soft Drinks Tax Stalls Growth of Better for You Beverages
Collaboration Between Players and Government on Sugar Reduction Stalls
Competitive Landscape
Ringnes As Strengthens Leading Position
Ringnes and Coca-Cola Revitalise Classic Brands With Sugar-free Versions
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Number of Healthier Alternatives Result in Low Growth for Category
Reduced Fat Dairy Drives Value Growth
Government Initiatives Undermine Better for You Packaged Food
Competitive Landscape
Domestic Dairy Giants Strengthen Positions
Mars Norge Takes Over Distribution of Wrigley's Extra From Orkla
Orkla Gains Share Within Reduced Sugar Spreads
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Overall Performance for Fortified/functional Beverages
Vitamin Well Expands Fortified/functional Offerings
Health Concerns and Cross-border Trade Curbs Growth Prospects for Ff Energy Drinks
Competitive Landscape
Coca-Cola Strengthens Lead
Red Bull Holds Strong Second Position
Vitamin Well Driving the Growth in Ff Bottled Water
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Approval Remains Essential To Widespread Acceptance
Stringent Regulatory Framework Continues To Hinder More Dynamic Growth
Strong Exercise Trend Drives Development of High-protein Packaged Food
Competitive Landscape
Orkla Introduces Ff Gum Brand
Dairy Giants Lose Value Share As Milk Consumption Continues To Decline
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Dairy and Free From Meat Gaining in Popularity
Free From Gluten Remains Topical
Free From Lactose Growth Slows With Low Lactose Intolerance Levels
Competitive Landscape
Several Major Brands Continue To Gain Value Share
Private Label Expansion Threatens Economy Brands
Traditional Free From Players Struggle With Rising Competition
Category Data
Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Hot Summer Fuels Nh Bottled Water Sales
Lack of Price Increases Aids Volume Sales
Premiumisation in Nh Superfruit Juice
Competitive Landscape
Ringnes As Continues To Lead Naturally Healthy Beverages
Sunniva Drikker As Loses Share With Declining Volumes for Nh 100% Juice
Decline for Nh Non-cola Carbonates
Category Data
Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Interest in Health Drives Growth of Naturally Healthy Packaged Food
Nh High Fibre Food Gradually Becoming the Norm
Consolidation Continues To Limit More Dynamic Growth
Competitive Landscape
Private Label Reinforces Leading Position
On-the-go Snacks Players Augment Their Positions
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Interest in Sustainability Drives Growth of Organic Coffee
Premiumisation Trend Fuels Sales of Organic Tea
Increasing Cross-border Trade Weakens Outlook
Competitive Landscape
Leading Players Remain Concentrated in Organic Hot Drinks
Organic Coffee Faces Price Pressure From Private Label
Competition From Non-organic Coffee
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2013-2018
Table 75 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 78 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Food and Dairy Recover To Boost Overall Value Growth
Premium Private Label Continues To Bridge Gap Between Standard and Organic
Players Urge Health Authorities To Establish Goals To Increase Consumption of Organic Food
Competitive Landscape
Leading Players Lose Value Share But Continue To Grow
Private Label Places Pressure on Economy Brands
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 85 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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