+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Health and Wellness in Norway

  • PDF Icon

    Report

  • 53 Pages
  • December 2023
  • Region: Norway
  • Euromonitor International
  • ID: 1292793
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW SOFT DRINKS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • No sugar and energy boosting remain by far the most popular options in 2022
  • Rising concern over obesity epidemic feels demand for no sugar soft drinks
  • Immune support sees growth during the post-pandemic era
PROSPECTS AND OPPORTUNITIES
  • Rising consumer interest in nutrition set to support sales growth
  • Energy boosting set to generate growth over the forecast period
  • Good source of vitamins also slated for growth as consumers demand better nutrition
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resurgence of snacking habits boosts sales across health and wellness snacks
  • 2022 sees no sugar maintain its prominent status within health and wellness snacks
  • High protein boosted due to the influence of the keto trend
PROSPECTS AND OPPORTUNITIES
  • Vegan and gluten free options to gain ground as more attention paid to intolerances
  • Growth slated for vegan snacks as plant-based diets become more popular
  • Lactose free snacks to benefit from rising concerns over lactose consumption
CATEGORY DATA
  • Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 14 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 15 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 16 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Organic and lactose free gain ground as consumers begin to value convenience again
  • Low fat a major category as consumers look to manage their weight better
  • Probiotic growing as interest in boosting immune system function rises
PROSPECTS AND OPPORTUNITIES
  • Demand for vegan and lactose free products set to rise as organic dairy struggles
  • Vegan dairy products and alternatives very much in line with current consumer trends
  • No sugar expected to grow as the obesity epidemic deepens
CATEGORY DATA
  • Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 18 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 19 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 20 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 21 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 22 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 23 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 24 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Natural, no sugar and low sugar products drive growth as artificial products are shunned
  • Vegetarian a popular option as consumers reduce meat intake for various reasons
  • Weight management booms as concern over the rising obesity rate fuels demand
PROSPECTS AND OPPORTUNITIES
  • The rise of gluten free and low sugar and shift towards private label set to accelerate
  • Vegan cooking ingredients and meals to remain a highly promising category
  • Good source of minerals slated for growth as the spotlight falls on nutrition
CATEGORY DATA
  • Table 26 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 29 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 30 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 31 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 32 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 33 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shifting consumer habits in the post-pandemic era shape development of staple foods
  • 2022 sees natural in the lead in health and wellness staple foods
  • No sugar sees a boost as consumers avoid sweetened products
PROSPECTS AND OPPORTUNITIES
  • Shift towards plant-based diets and focus on dietary sensitivities to shape demand
  • High protein slated to grow as the keto diet trend continues to build
  • Dairy free to rise due to higher sales of plant-based diet spreads
CATEGORY DATA
  • Table 35 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 38 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 39 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 40 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 41 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 42 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027