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Health and Wellness in Spain

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    Report

  • 61 Pages
  • November 2023
  • Region: Spain
  • Euromonitor International
  • ID: 1292795
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Spain report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN SPAIN
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Organic is rising claim within health and wellness hot drinks in 2022
  • Natural leads health and wellness hot drinks in 2022 despite marginal drop in demand
  • Low sugar supported by VAT increase in sugary beverages
PROSPECTS AND OPPORTUNITIES
  • Rising digestive health and mental health concerns to shape new health and wellness claims
  • Natural to retain strength as claim in hot drinks, as consumers look to avoid artificial ingredients
  • Plant-based driven by rising flexitarian population
MARKET DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Better for you claims gain momentum in health and wellness soft drinks in 2022
  • Natural is leading claim within health and wellness soft drinks in 2022
  • Growth for probiotic as consumers look to strengthen metabolism and immune systems through gut health
PROSPECTS AND OPPORTUNITIES
  • Focus on dietary and free from in RTD coffee as consumers resume busy lifestyles
  • Greater focus on health and higher tax to drive demand for no sugar soft drinks
  • Growth expected for high fibre over forecast period
MARKET DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Lowering sugar content among the key priorities in sweet snacks
  • Gluten free is leading claim driven by growing awareness of food intolerance and general health trends among wider audience
  • Probiotic claim supported by gut health awareness and importance of strengthening immune system
PROSPECTS AND OPPORTUNITIES
  • Fortification will continue to drive innovation in snacks
  • Gluten free offers further development potential as leading health and wellness claim in snacks
  • Growth prospects for brain health and memory
MARKET DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness dairy products and alternatives show resilience in 2022
  • Low fat is leading claim, supported by EU legislation and greater discussion over weight issues in Spain
  • No allergens records positive performance as consumers become increasingly aware of food intolerances
PROSPECTS AND OPPORTUNITIES
  • Dairy consumers seek higher protein content
  • No added sugar shows further promise as consumers increasingly look to better for you claims to support health goals
  • Growth predicted for niche claim cardiovascular health
MARKET DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vegan remains important claim in health and wellness cooking ingredients and meals
  • Gluten free is leading health claim due to rising awareness of food intolerances and general heightened health awareness
  • Good source of antioxidants claim benefits as consumers look to fortify their diets
PROSPECTS AND OPPORTUNITIES
  • Cost concerns likely to hamper stronger performance for natural and organic cooking ingredients and meals
  • Vegan offers further growth potential due to rising flexitarian population in Spain
  • No salt claim supported by EU legislation and health concerns
MARKET DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SPAINKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sugar reduction is important determinant of health and wellness claims in Spain
  • Gluten is leading health and wellness claim as target audience expands
  • Keto sees growth in health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • Consumers will continue to look for functionality from staple foods
  • High protein offers further growth potential as target audience continues to expand to mainstream audience
  • Meat free to gain in importance within staple foods
MARKET DATA
  • Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027