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Men's Grooming in Sweden

  • ID: 1292863
  • Report
  • Region: Sweden
  • 20 pages
  • Euromonitor International
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Similar to women, men have shown a growing desire to own more beauty products. In Sweden it is very acceptable, especially amongst young urban men, to have a strong interest in their personal appearance. Following the increasing popularity of beards, men began demanding beard care products, such as beard oil, beard shampoo and conditioner. Changing attitudes about beards affected the market, and more barbers emerged in Sweden, which were virtually non-existent before the popularity of beards.

The Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in Sweden

List of Contents and Tables
Headlines
Prospects
Swedish Men Are Willing To Spend More on Men's Grooming
Beard Care and Changing Hairstyles Drive Growth in Men's Hair Care
More Androgynous Products for Men
Competitive Landscape
Gillette Holds the Largest Share But Is Challenged by the Barber Trend
Established Brands Launch Products in Other Categories
Differentiation and Barbers' Recommendations Are Recipes for Success
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Skin Care Boosts Sales in Beauty and Personal Care
the Extreme Weather Conditions Drive Sales in Sun Care
Premium Brands Drive Growth in Beauty and Personal Care
Acids, Eco Brands and Natural Brands Are Major Topics
Premiumisation and Skin Care Will Drive Growth in the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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