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Skin Care in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292956
The COVID-19 pandemic led to decelerated sales growth in most categories of skin care in 2020 with the exception of face masks, and most premium facial care categories apart from premium acne treatments, premium facial cleansing wipes, and premium lip care which also saw slower sales growth. Generally skin care was impacted by the economic downturn and resultant decrease in disposable income as well as political turbulence during the second half of the year.

The Skin Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020
  • E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020
  • L’Oréal Groupe increases its lead in 2020

RECOVERY AND OPPORTUNITIES
  • Skin care set to see increasing sales growth over the forecast period as disposable incomes rise
  • Demand for functional skin care likely to resume during the forecast period
  • Repositioning of facial care expected in the forecast period

CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2015-2020
  • Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 5 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 6 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources