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Bath and Shower in Argentina

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    Report

  • 21 Pages
  • May 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 1345746
Bath and shower in Argentina experienced a double-digit contraction in retail volume sales in 2024, largely due to the ongoing effects of the economic crisis. However, very high inflation produced retail current value growth. Having been spiked by the COVID-19 crisis, the demand for hand sanitisers slumped for a third consecutive year in 2024, leading to the poorest performance in bath and shower in the second half of the review period.

The Bath and Shower in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bar soap rides price advantages and versatility to dominate bath and shower
  • La Mariposa benefits from a focus on economy bar soap
  • Essential positioning of bath and shower products favours supermarkets
PROSPECTS AND OPPORTUNITIES
  • Consumers to look for the best deals when purchasing bath and shower products
  • Hand sanitisers to continue to lose retail coverage and sales
  • Direct selling companies to look to social media to regain momentum
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ARGENTINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources