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Bath and Shower in Belgium

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    Report

  • 22 Pages
  • May 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 1345748
Bath and shower saw modest growth in current value terms in Belgium in 2024, The category’s low growth rate was mostly impacted by the slow performance of its biggest contributor, body wash/shower gel. At the same time, liquid soap saw a fall in sales driven by rising awareness of sustainability and the issue of plastic waste, as well as the ongoing slide from the peak of sales seen during the highly hygiene conscious environment of the COVID-19 crisis.

The Bath and Shower in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Budget consciousness and environmental awareness influence sales
  • Unilever closes gap on Colgate-Palmolive
  • Supermarkets remains dominant despite share decline
PROSPECTS AND OPPORTUNITIES
  • Bar soap to stand out in struggling category
  • Body wash/shower gel to record slight decline
  • Growing relevance of health and personal care stores
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources