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Cat Food in Portugal

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    Report

  • 26 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 1345782
Retail value sales of cat food increased in current terms in 2025. Growth was supported by the rising number of cats in Portuguese households, leading to greater demand for specialised pet nutrition. In addition to inflation-related price increases, the category benefited from ongoing premiumisation. Consumers are increasingly choosing natural, minimally processed cat food products that promise health benefits and disease prevention.

The Cat Food in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising cat ownership and premiumisation drive value growth
  • Nestlé remains the leader while Mars emerges as a dynamic challenger
  • Supermarkets dominate distribution while pet superstores gain ground
PROSPECTS AND OPPORTUNITIES
  • Sustained value growth expected through premiumisation and adoption
  • E-commerce poised for expansion among younger, price-sensitive shoppers
  • Product innovation and health-focused snacks will support future growth
  • Summary 1 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2020-2025
  • Table 2 Cat Population 2020-2025
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Cat Food by Category: Volume 2020-2025
  • Table 5 Sales of Cat Food by Category: Value 2020-2025
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
PET CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources