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Colour Cosmetics in Kenya

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    Report

  • 22 Pages
  • June 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 1345790
Lip products are starting to see a revival, following the end of the era of pandemic-related face masks which covered the mouth and nose. During this time, many consumers neglected lip care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is expected to improve and we are seeing some changes to lip care trends.

The analyst's Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COLOUR COSMETICS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Lip products start to see a revival, following the end of the era of face masks
  • The rising middle class continues to drive demand for colour cosmetics
  • Influx of counterfeit products confuse consumers and create challenges for premium brands
PROSPECTS AND OPPORTUNITIES
  • Generation Z drives manufacturers into innovation
  • Online shopping to continue gaining a foothold
  • Increased skin care usage reduces sales of facial make-up
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources